The universe has been set right again.
The legacy of Steve Jobs — master of simplicity and champion of good taste — will no longer be tarnished by a badly named biography. The book’s original title, iSteve: The Book of Jobs, is out. A vastly superior title, Steve Jobs, is in.
Whew, that was a close one.
In just five words, that original title managed to be cutesy, gimmicky and arrogant, all at once. It was hardly a fitting choice for a book of importance.
Though several articles deride the iSteve title this morning, it seemed to get away scot-free back when it was revealed. I almost felt guilty publishing my allergic reaction. Almost.
The only mystery to me is: how did iSteve ever become official in the first place? Not only was it gimmicky, it came years after Wozniak had already published his iWoz book.
Fortune reports that the original title can be blamed on Simon & Schuster’s publicity department. However, a world-renowned author like William Isaacson normally gets the final say in such matters.
As the story goes, the title was only changed after Issacson had second thoughts (meaning he did approve it in the first place). Absent in this scenario is any suggestion that Steve Jobs had an opinion — and you know how likely that is. Even if Isaacson had been granted autonomy in this project, surely he would at least sought out Steve’s counsel.
So I suspect the real story is a bit more convoluted than the one told by Fortune. Unfortunately, we’re not likely to discover the truth until some guy in Simon & Schuster’s publicity department publishes his own life story.