Chestnuts roasting on an open fire. A holiday commercial from Apple. It’s a heartwarming time of year.
While the Mac vs. PC animated holiday ads always added a unique twist to that campaign, these days Apple has to dig a little deeper.
Fortunately they have Siri to play with, and it makes for a cheerful, happy holiday spot.
Love the voice they’ve given Santa (even if his little laugh doesn’t seem to be quite in sync with his cookie-chewing mouth). And the end joke is as charming as they get — very much in the spirit of the humor Siri normally displays.
The only thing I wondered about was the timing. Running a holiday spot one week before the holiday seemed like it was cutting things a bit close. Seems like Santa could have enjoyed at least a two-week run, maybe more.
But then I noticed that in three years of Mac vs. PC holiday spots, they debuted on the 19th, 13th and 16th of December. So either the guys have been consistently late in the production department, or this is the way Apple likes to roll.
And the truth is, the short run makes these spots feel even more special, so it’s all good. And I’ll bet more than a few last-minute shoppers start seeing visions of iPad dancing in their heads.