My book, Insanely Simple, will be shipping right on schedule in less than three weeks. April 26th, to be exact.
In case you haven’t heard, the book is about how Apple’s focus on simplicity has helped shape every aspect of the company. It’s based on my own experiences as an ad agency creative director, working with Steve Jobs, Apple and some of its competitors. (See my earlier article for more about the book.)
Pre-orders have been terrific. But I have to ask myself: what kind of ad man would I be if I didn’t come up with some kind of “special offer” to lure a few more into pre-ordering before launch day?
Buy five, get one free? Nah. Free iPad with every purchase? Tempting.
No, wait, I’ve got it. How about a free chapter, no strings attached?
Just click on the book cover above to access the 11-page introduction to Insanely Simple.
This will give you a much better idea what the book is about, and and help you decide if you can endure my writing for more than a single blog post.
Hope you like it.
To get my infrequent-yet-informative Insanely Simple newsletter, sign up over there in the sidebar. To join the Insanely Simple conversation (and read some “secret stories”), come on over to my Facebook page. And, if you care to buy the book, you’ll find all the links you need here. Thanks, all.