Comments on: Whew! Apple shines again in new iPhone ads

By: jimmychoo110

jimmychoo110 — Fri, 11 Jan 2013 07:41:00 +0000

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By: Rohan Vimalachandran

Rohan Vimalachandran — Thu, 11 Oct 2012 12:47:00 +0000

Talking of ads, anyone seen the new ‘Bounce’ ad for the latest iPods? Interested to hear people’s take. Personally, I think the ad’s frenzied pace and quick fire editing somewhat distracts from the product and actually comes off more like a graduate student’s 3D Max showreel.

By: Saman Jebeli Javan

Saman Jebeli Javan — Tue, 25 Sep 2012 19:29:00 +0000

Great new ads. Cute, cheeky, to the point, not technical but humanly emotional and highlighting specific strengths without making fun of the competition or their customers. Most other tech companies don’t know how to do this. It is hard work to be ‘simple’. :-)

By: Techno Vision – Check Out Apple’s New TV Ads For iPhone 5 And EarPods [Video]

Sun, 23 Sep 2012 22:04:48 +0000

[...] favorite adman Ken Segall also seems to love the new ads: This new campaign is beautifully produced and a pleasure to watch. [...]

By: qka

qka — Sun, 23 Sep 2012 16:41:00 +0000

If Apple didn’t push the bounds, we’d still be using computers with command lines, listening to CDs on a Discman, and using mobile phones with physical keyboards.

So the Siri ads pushed the bounds in ways that some longtime Apple followers didn’t like. And maybe the “Genius” ads were too “normal”. The argument can be made that these latest ads are regressing to the mean, returning Apple’s stock ad formula – albeit a very good formula.

Apple, I think we would agree, by their very nature, has to push the bounds. The same has to go for their advertising.

Here’s To The Crazy Ones. … Because the people who are crazy enough to think they can change the world – are the ones who DO !

By: nuthinking

nuthinking — Sun, 23 Sep 2012 08:30:00 +0000

These ads look way better than the genious ones, but I am not entirely sure they are at the standard Apple could deliver. Few questions bounce in my head…

Is the thumb ad too defensive?
Is the use case shown in the panoramic ad common enough?
Isn’t obvious that technology makes things smaller? Ok, this is inline with their fastest, best iphone approach…
Was really needed an ad for their (cheap) earphones?

By: Things You’ll Find Interesting September 22, 2012 | Chuq Von Rospach, Photographer and Author

Sun, 23 Sep 2012 05:27:54 +0000

[...] Whew! Apple shines again in new iPhone ads [...]

By: Check Out Apple’s New TV Ads For iPhone 5 And EarPods [Video] « kross media

Check Out Apple’s New TV Ads For iPhone 5 And EarPods [Video] « kross media — Sun, 23 Sep 2012 03:30:47 +0000

[...] favorite adman Ken Segall also seems to love the new ads: This new campaign is beautifully produced and a pleasure to watch. [...]

By: Check Out Apple’s New TV Ads For iPhone 5 And EarPods [Video] | Apple Related

Sun, 23 Sep 2012 03:14:13 +0000

[...] favorite adman Ken Segall also seems to love the new ads: This new campaign is beautifully produced and a pleasure to watch. [...]

By: Lester Nelson

Lester Nelson — Sun, 23 Sep 2012 01:54:00 +0000

His voice reminds me a bit of the Jeff Goldblum era of Apple ads, but the visuals have improved since then. You’re right, there’s a quirkiness to his voice.

Just yesterday, I was thinking back to when I used to teach branding seminars and how I always put Apple under the column of ‘quirky,’ along with VW and a few others. I just realized they haven’t seemed so quirky in quite a few years—probably since the iMac G4 was replaced. Not that it’s a bad thing. I think their quirkiness was replaced with other positive attributes; a refined elegance, minimalist perfectionism. It certainly hasn’t hurt their balance book. I do miss some of their quirkier, more surprising designs, though.

I still buy the Harman/Kardon SoundSticks (which were designed by Apple’s designers) and replace them with the same design whenever they eventually wear out, because they remind me of a more exuberant, ‘quirky’ Apple.