Comments on: Watching the Samsung-Apple playoffs http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/ A watchful eye on technology & marketing Mon, 20 May 2013 13:43:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Guest http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/comment-page-1/#comment-5195 Guest Thu, 25 Oct 2012 17:33:00 +0000 http://kensegall.com/?p=19609#comment-5195 Regarding Samsung's anti-iPhone 5 ad, I find, as an iPhone 5 user, the ad off-putting to the point just short of being an affront. The most amusing dialogue is said by the guy mentioning the relocation of the audio port - and, it's his sound effect with his facial expression that make his bit funny. The ad is almost scornful toward someone thinking about purchasing an iPhone 5. At the same time, the ad is essentially Samsung "flipping the bird" to iPhone users while providing juvenile, smug encouragement to the anti-Apple crowd. And now having been subjected to Samsung's effrontery, since I am an iPhone 5 user, Samsung has generally turned me off toward their products. Regarding Samsung’s anti-iPhone 5 ad, I find, as an iPhone 5 user, the ad off-putting to the point just short of being an affront.
The most amusing dialogue is said by the guy mentioning the relocation of the audio port – and, it’s his sound effect with his facial expression that make his bit funny. The ad is almost scornful toward someone thinking about purchasing an iPhone 5. At the same time, the ad is essentially Samsung “flipping the bird” to iPhone users while providing juvenile, smug encouragement to the anti-Apple crowd. And now having been subjected to Samsung’s effrontery, since I am an iPhone 5 user, Samsung has generally turned me off toward their products.

]]> By: ksegall http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/comment-page-1/#comment-5142 ksegall Fri, 12 Oct 2012 05:32:00 +0000 http://kensegall.com/?p=19609#comment-5142 I may not be paying as close attention to the iPad ads as you. I wasn't aware of any new ones with Peter Coyote, or that they had switched to another voice previously. In general, consistency is good. But sometimes there are reasons to switch things up. A philosophical ad about iPad, for example, might not work as well with a quirky voice like Jeff Daniels. And sometimes it's just time to move on, to keep things fresh. Personally, I wasn't a fan of the Coyote voice, I was definitely ready to move on. It's a subjective thing, so I know a lot of people don't agree with me — but I pay more attention to the Jeff Daniels voice, and I find him to be far more likable. I may not be paying as close attention to the iPad ads as you. I wasn’t aware of any new ones with Peter Coyote, or that they had switched to another voice previously.

In general, consistency is good. But sometimes there are reasons to switch things up. A philosophical ad about iPad, for example, might not work as well with a quirky voice like Jeff Daniels. And sometimes it’s just time to move on, to keep things fresh. Personally, I wasn’t a fan of the Coyote voice, I was definitely ready to move on. It’s a subjective thing, so I know a lot of people don’t agree with me — but I pay more attention to the Jeff Daniels voice, and I find him to be far more likable.

]]> By: greg http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/comment-page-1/#comment-5134 greg Thu, 11 Oct 2012 14:25:00 +0000 http://kensegall.com/?p=19609#comment-5134 Ken, I've wondered why Apple would switch voiceover actors from time to time. I think the ipad ads with Peter Coyote were some of the best, and I believe they even did one or two ipad ads with another actor, and now have switched back to Coyote for the most recent ipad ads. I agree Jeff Daniels is good, but would it not be better to stick with one, as I think that strategy adds a sense of familiarity to the viewers. Any thoughts? Ken, I’ve wondered why Apple would switch voiceover actors from time to time. I think the ipad ads with Peter Coyote were some of the best, and I believe they even did one or two ipad ads with another actor, and now have switched back to Coyote for the most recent ipad ads. I agree Jeff Daniels is good, but would it not be better to stick with one, as I think that strategy adds a sense of familiarity to the viewers. Any thoughts?

]]> By: Saman Jebeli Javan http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/comment-page-1/#comment-5130 Saman Jebeli Javan Wed, 10 Oct 2012 18:56:00 +0000 http://kensegall.com/?p=19609#comment-5130 There is always criticism of Apple's latest phones since the first one. However I have to say every release is getting more stable, faster and more useful. The ads for iPhone are great too. In Australia they use an Aussie voice over though. I haven't seen the Samsung ads air here but as funny as they are you could talk like that about any phone "have you seen the s3. It's made of coloured plastic wow', 'it's the size of a phone from the early 90's how retro'. You can catch me on @samanjj There is always criticism of Apple’s latest phones since the first one. However I have to say every release is getting more stable, faster and more useful. The ads for iPhone are great too. In Australia they use an Aussie voice over though. I haven’t seen the Samsung ads air here but as funny as they are you could talk like that about any phone “have you seen the s3. It’s made of coloured plastic wow’, ‘it’s the size of a phone from the early 90′s how retro’. You can catch me on @samanjj

]]> By: Guest http://kensegall.com/2012/10/watching-the-samsung-apple-playoffs/comment-page-1/#comment-5129 Guest Wed, 10 Oct 2012 18:17:00 +0000 http://kensegall.com/?p=19609#comment-5129 When did an iPhone release not "stumble" somehow in the media? The 3GS? But of course Samsung isn't really selling against Apple. They're cleaning the clock of every other Android maker. So nice of google to do all their software R&D for them. When did an iPhone release not “stumble” somehow in the media? The 3GS?

But of course Samsung isn’t really selling against Apple. They’re cleaning the clock of every other Android maker. So nice of google to do all their software R&D for them.

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