Comments on: Microsoft goes for the gimmick

By: Gimmick Maketing – O blog do Nave

Gimmick Maketing – O blog do Nave — Wed, 06 Mar 2013 14:59:36 +0000

[...] @Kensegall Publicado em 15 de Janeiro de 2013 por pedronave. This entry was posted in Marketing. Bookmark the permalink. [...]

By: CB

CB — Sun, 30 Dec 2012 01:23:00 +0000

After watching some ST:NG episodes recently, it looks like iPad mini is the same size as the tablets used in the show.

By: Robroberts

Robroberts — Sat, 29 Dec 2012 17:49:00 +0000

I believe the future of tablets is the iPad Mini. The current version is so good it is selling out in China and surpassing the iPad 4 sales in the U.S. And the next version — with a retina display and A6 processor — will be the nearly perfect portable computing device for the masses. I don’t see how Microsoft’s fullsize, widescreen Surface tablet can even begin to compete on a hardware or software level. The Surface exists to keep the Windows franchise alive and consumers could care less. They want mobility, ease of use, battery life, light weight and stunning design — all offered by the iPad Mini and upcoming new iPad Mini in spades.

By: Manuel Guzman

Manuel Guzman — Thu, 27 Dec 2012 20:03:00 +0000

I think the ad is fine. Gets people into stores wanting to try it out. I know a lot of people want to try the click. The problem is just with the products. Face it. All of the Apple ads over the years, if they were the same but made for the Zune or Windows Phone or Windows Vista, they wouldn’t be as memorable because the products weren’t good enough. I like the Surface tablet (I own a Windows RT Asus tablet myself) but the main issue is the unfamiliarity, lack of well recognized apps and price (asking customers to pay same cost as established iPad for a new untested device is a leap in faith).

By: Frank C. Siraguso

Frank C. Siraguso — Thu, 27 Dec 2012 17:01:00 +0000

Seems that the name, Surface, is a few years old. Wasn’t that the name of a touch-screen gizmo that doubled as a large coffee table?

By: Marian

Marian — Thu, 27 Dec 2012 05:46:00 +0000

The ad is for the un-personal tablet. I can’t imagine myself swapping my iPad with anybody else. My iPad is mine – it has my mail, it has my apps, it has my bookmarks, it has my data. People in the Surface commercial swap Surfaces like crazy.

By: Microsoft Wrong Click « Let's see…

Microsoft Wrong Click « Let's see… — Wed, 26 Dec 2012 14:07:46 +0000

[...] Segall, do Observatory, achou o mesmo: Instead, Microsoft has opted for the gimmick. It seems that Surface makes an audible click when [...]

By: Sean Brown

Sean Brown — Mon, 24 Dec 2012 16:01:00 +0000

Also the most underpowered “desktop” computer I’ve seen in the last 10 years. A “desktop” running a POS Tegra 3?? You kidding? Also, runs almost zero apps. For me, Office doesn’t even count as Excel RT doesn’t support the x86-based plugins which are vital to my workflow.

By: TomCross

TomCross — Mon, 24 Dec 2012 10:34:00 +0000

I get the same junk mail from staples and while I was there I couldn’t find a Surface, not even a display or a fancy shmancy setup with cardboard like they do. Your post clicked the nail on the head, i mean hit*

By: Jessica Darko

Jessica Darko — Sun, 23 Dec 2012 04:21:00 +0000

It’s not anachronistic if you’re living in the past… Like Microsoft.