Sometimes the level of scrutiny aimed at Apple by analysts, experts, bloggers and journalists has to make you laugh.
In recent years, some of the bigger laughs have come from the “clues” that people read into the invitations Apple sends out for its announcement events. Every word, shape and color has meaning to someone. I’m pretty sure there are clues hidden in the punctuation as well.
It’s even funnier that just a few hours after today’s announcement, following months of speculation about multiple color iPhones, the observers haven’t seen fit to call out the sledgehammer-like clues confirming the rumor — namely, multiple color circles and the word “bright.”
Could it be that it’s all just too obvious to mention? Perhaps. But that’s never stopped anyone before.At Dalrymple’s The Loop, the invitation announcement is published with the simple note: “It is widely expected that Apple will introduce a new iPhone at the event.”
At MacDailyNews, they only offer this addendum to Dalrymple’s post: “Or, most likely, iPhones: iPhone 5S and 5C.”
At Electronista, there is more in-depth speculation. It’s about processors, fingerprint scanners, better camera and a plastic back for the 5C. But not a peep about colors.
Well … maybe Apple no longer deserves all that intense speculation now that it’s stopped innovating.