May 16

The power of simplicity: Act II

Insanely Simple was an easy book for me to write.

Having worked as an ad guy in Steve Jobs’s world for many years, all I had to do was write about the things I saw going on around me.

Simplicity is a most powerful force. It was a key component of Steve’s thinking—and Apple’s every success.

That said, a lot of people who read the book or heard me speak about it, had a similar reaction. It went something like this: “Okay, so simplicity is good. Now what? How exactly do I get my company from here to there?”

Good question. And finding a good answer took a bit of work—about two years’ worth.

Coming June 7th — Think Simple: How Smart Leaders Defeat Complexity


To write Think Simple, I sought out CEOs and business leaders around the world who have built success by leveraging the power of simplicity. I interviewed more than forty—from businesses large and small, established and emerging, famous and under-the-radar. Though all had a unique point of view, they also shared some common ideas about the essential elements of a simpler business.

In Think Simple, Ron Johnson describes how a simple mission informed every major decision in developing the worldwide network of Apple Stores. Jerry Greenfield explains how Ben & Jerry’s retained its simplicity as it transitioned from local to global. Leaders from two Australian monoliths—a telecom and a bank—reveal the mechanics by which they successfully outflanked complexity, creating happier customers, motivated employees and greater profits. The CEOs of Whole Foods and The Container Store share their insights on organizational simplicity.

StubHub cofounder Jeff Fluhr shares his observations about the importance of simplicity in a fast-growing startup. Even Blue Man Group gets into the act, with cofounder Chris Wink describing the method by which a street act protected itself from complexity as it grew into a thriving entertainment company employing hundreds, expanding beyond borders.

And that’s just the tip of the simplicity iceberg. Think Simple shares inspiring thoughts from the worlds of fashion, automobiles, technology, banking, and more. The idea is that by observing how others have succeeded with simplicity, you can build your own roadmap to a simpler business—and inoculate your organization against the scourge of complexity.

Free sample, anyone?

The best way to get a feel for Think Simple is to think freebee. I invite you to dip your toe in the water by reading a free chapter.

Pre-order now and get a little gift


This time around, the early birds get more than a book. Order Think Simple before June 7th and you’ll receive a nifty set of four 4-inch x 4-inch Simple Cards that capture the spirit of the book.* It’s easy:

• Pre-order Think Simple at AmazonBarnes & NobleBAM or iBooks.
• Fill out this quick form to verify your purchase.
• Sit patiently by your mailbox and await delivery.

I have faith that you’ll put these cards to excellent use. Pin to your office wall, use as bookmarks or maybe use as impromptu drink coasters. This is my humble way of saying thanks.

Let me be more emphatic

While I’m here, I’d like to give a huge thanks to all the enthusiastic people I’ve met at talks around the world, the readers of this blog, and those who helped make the first book a New York Times Bestseller.

Your enthusiasm has been amazing and I appreciate you all!

* Forgive me, but the free Simple Cards are available only for U.S. purchases. You can pre-order in the U.K. without the Simple Cards here.

  • Jon

    Can’t wait to read it. I wonder if you could send a copy to Tim Cook and mention iTunes when you do so?

  • Poppy Schmidt

    LOVE those cards! I’m pre-ordering now so I don’t miss out.

  • Gregory

    Pre-ordered. Unfortunately the cards are US ONLY – Again! One day, there will be a world outside US

  • Hey Gregory – send me your mailing address via the Contact page on my site. I’ll try to get an extra set from my publisher and send it to you personally.

  • Looking forward to reading this very much. Have a great summer, Ken! :)