• Hello from Ken

  Who the heck do I think I am? I’m a creative director who’s had more than a few adventures in technology marketing, including branding, product naming and strategy. I have a long history with Apple and NeXT — where I took a blood oath to uphold the principles of simplicity.

• Press

  Bloomberg Game Changers
  CNN Money
  Macworld UK
  Cult of Mac
  Wired Gadget
  Fake Steve Jobs
  Fortune CEO of Decade (quoted)
  Macworld UK (Scoopertino)
  CNN Money (Scoopertino)

• See

  • Ken Segall The official website
  • Scoopertino Fake Apple news

• Connect

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• Recent Posts

  • 2012 Ad Bowl: more of the same
  • Where have Apple’s headlines gone?
  • Ron Johnson tries the Apple magic at JCP
  • The man who gave Apple its voice
  • DirecTV: firing laser shots at cable
  • Apple’s predictable unpredictability
  • Break time — happy holidays to all!
  • Quicken: stuck in a timehole
  • Santa gets his Siri on
  • Apple’s guaranteed revolution
  • Apple’s upside-down thinking
  • Ads: Apple’s unchallenged monopoly
  • Steve Jobs talks PC vs. TV
  • The official home of malware
  • Annie Leibovitz likes iPhones

• Categories

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• Archives

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