• Hello from Ken

  Who the heck do I think I am? I’m a creative director who’s had more than a few adventures in technology marketing, including branding, product naming and strategy. I have a long history with Apple and NeXT — where I took a blood oath to uphold the principles of simplicity.

• Press

  CNN Money
  Macworld UK
  Cult of Mac
  Wired Gadget
  Fake Steve Jobs
  Fortune CEO of Decade (quoted)
  Macworld UK (Scoopertino)
  CNN Money (Scoopertino)

• See

  • Ken Segall The official website
  • Scoopertino Fake Apple news
  • Rylander Design Superman of design
  • Professional Destiny Find your gift
  • Rob Kell Creative He’s darn good
  • Brand 66 Cool design blog

• Connect

  Subscribe via RSS
  Follow me on Twitter
  See me at LinkedIn
  Send me an email

• Recent Posts

  • Antennagate: a love story
  • The dark side of the dark side
  • The ever-arrogant Apple
  • Antennagate: the finale?
  • Droid does coolness
  • The great mystery of Apple’s stumble
  • iPhone 4: the show must go on
  • Don’t tell Steve Ballmer…
  • An open letter back to Apple
  • The brief life of Microsoft Kin
  • iPhone 4 gets Kubricked
  • Dell’s relentless pursuit of profit
  • Finally, at long last, iPhone 4
  • Android: thinking different
  • Dancing with Steve Ballmer

• Categories

  • Advertising
  • apple
  • Apple News
  • Creative
  • dell
  • Naming
  • Observatory
  • Strategy
  • Technology

• Archives

  • July 2010
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  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009

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