Forget the BP oil spill. Never mind the European financial crisis. Apple has put up a few web pages.
You’d think by now it would cease to be surprising when grown adults overreact to this stuff. But I’m honestly amazed how many sites reported last week that Apple has started a new Mac campaign with the theme Why you’ll love a Mac — replacing its much-loved (and now much-expired) Get a Mac campaign.
Good lord. Relax.
Why you’ll love a Mac is not a campaign. It’s a series of web pages very much like those Apple has used for years to present the benefits of both Mac and Mac OS X.
Looks to me like the contracts for Justin Long and John Hodgman have simply lapsed and Apple has removed the spots from their site accordingly. Why you’ll love a Mac now tells the feature overview story.
Who knows what the new campaign will be, or if Apple even believes a Mac campaign is required at the moment. But I’ll go way out on a limb and predict that whenever a new campaign begins, it will not be a list of benefits with the theme line Why you’ll love a Mac.
Go about your business, citizens. Remain calm. Help is on its way.
Tags: apple, get a mac, justin long, ken segall, why you'll love a mac
Well said Ken. Hopefully cooler heads will prevail.
Looking forward to the new iPhone ads. They should drop sometime around 2pm (est) on June 7.
In the meantime, I’ll enjoy watching the incredibly bad Incredible commercial. These guys can’t get out of their own way. From what I’ve seen and read, the Incredible is a real contender, but the spot sucks. There’s no human connection at all. Very cold.
The Droid spots are very cold indeed but they seem to be selling quite well. I imagine that advertising style does have a masculine appeal to techies. It’s entertaining because it’s so diametrically opposed to Apple’s i-device marketing.
I wonder what the next iPhone ads will look like:
http://www.engadget.com/2010/05/24/confirmed-apples-next-iphone-will-have-video-chat-feature-to/