Posts Tagged: hp pavillion


6
Nov 09

Choking on their own words

I have to thank my new best friend Sekhar in India for this contribution. It’s an HP commercial currently running in his country. In just 30 seconds, it demonstrates the absurdity of complex product naming.

The narrator for the spot is speaking to us human-to-human, until someone sticks a gun in his back and forces him to say:

My HP Pavillion dv5-1221tx Notebook PC for high-definition entertainment tells my story. What’s yours?

Well, whatever my story is, I’m sure I can say it quicker than that. Pardon me for counting, but that PC moniker runs a full 13 syllables! I suspect this is a record that will stand for some time. Though I don’t doubt that new contenders are warming up in the wings…

Update 2:00pm EST 11.06.09: I was having some fun with this one, but I probably should have made a serious point. Every advertiser has to be extremely realistic about what a viewer will take away from an ad. It is unrealistic to believe anyone will remember this ridiculous product name. It is very realistic to believe they might remember HP makes a cool notebook. Forcing this crap into the commercial only distracts from the good stuff. Whoever insisted on this needs to be taken out to the shed.

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