Posts Tagged: idon’t


28
Oct 09

Shootout at the smartphone corral

Lore has it that when you’re the top gunfighter, there’s always some young buck dreaming of taking you out. So it is that Verizon lurks around the next corner for iPhone, armed with its Android-powered device. While no blood has yet been spilled, Verizon is out there baiting Apple with a teaser. Who knows how #1 will fight back, but for now one of the townsfolk has stepped in to defend Apple’s honor. It’s a fun little exchange.

Here’s the Verizon teaser:

Here’s the Apple fanboy comeback:

One creative note: I have to hand it to the Apple guy for the way he uses self-deprecating humor at the close. Most advertisers are so busy attacking competitors or bellowing their own advantages that they rarely employ this tone. It’s a far more human way to go, as you can see just by watching these two spots side by side.

Bookmark and Share