Posts Tagged: steve jobs

advertising / apple / creative / iPad / iPhone / iPod / observatory / strategy — 17 Comments
1
Feb 12

Where have Apple’s headlines gone?

Driving around LA with colleagues recently, we were greeted by iPad billboards just about everywhere we went. All shared the same clever headline: “iPad 2.”

That got my merry band wondering: when was the last time an Apple billboard or poster actually had a headline. (At least a smart headline in the Apple tradition.)

Before the “iPad 2″ headline, the headline was “iPad.” The old iPod “silhouette” billboards had headlines that seemed like novels in comparison — they said “iPod + iTunes.”

I don’t mean this as an indictment. It’s simply an observation. In fact, if I were so disposed, I could rationalize both ways of thinking.

Say no to headlines!
Apple makes things simple. What could be simpler than a beautiful image and a product name? Brevity is its own form of cleverness, and a minimal number of words makes Apple stand out even more from its complicated competitors. Apple has transcended the need to explain things. If you really want more words, there are plenty of them at apple.com.

You’re blowing a major opportunity — repeatedly.
Steve Jobs himself once told me that every single ad is an opportunity to build the brand. Every time you fail to do that, it’s an opportunity lost. Now Apple is missing what its smart headlines used to add, and therefore not connecting at the same level. Those headlines are what originally gave Apple its public personality — they put Apple in a class by itself. Is it too much to ask for a few clever words?

So what gives? Has Apple lost the ability to craft a good headline? Or does it truly believe that an image and a product name is the ultimate act of advertising minimalism, and therefore a perfect representation of the Apple brand?

One argument against the latter is that the most recent images Apple has given us don’t exactly come from the adrenaline-pumping school of photography. The current iPad 2 billboard (above), in which we see a side view of Mr. Fingers picking up an iPad, is about as sleepy as it gets.

So what do you think?

Personally, I miss the little smile that used to come with seeing a great Apple ad. I get that the products are cool-looking, and the visual reminder is helpful. But those three or four words that used to make you think, “Damn, those guys are good” really did add another dimension to the ads.

Clearly Steve Jobs came to believe that the headlines were no longer necessary. It will be interesting to see how Apple’s creative work evolves now that others have full responsibility.

advertising / apple / creative / iMac / observatory / steve jobs — 8 Comments
22
Nov 11

Steve Jobs talks PC vs. TV

Fortune blogger Philip Elmer-DeWitt uncovered this gem recently — a segment of Steve Jobs’ appearance at the CAUSE 1998 Conference in Seattle.

The video quality is terrible, and the black turtleneck plays second fiddle to a shirt. But the clip is interesting on a few levels.

First, Steve gives one of his more animated performances. At certain points, it’s almost as if he’s trying out a comedy act — and the audience does its part, sounding much like a laugh track. The speech does have substance though. In it, Steve puts television in its place. “TV turns your brain off, PCs turn your brain on,” he says.

Few people would know this, but Steve didn’t exactly pull that thought out of mid-air. He was actually re-purposing the script from an iMac campaign that never saw the light of day.

Right after we signed Jeff Goldblum, we shot a number of iMac commercials in which Jeff repeatedly drove home the point that iMac was for turning your brain on, while TV was for turning your brain off. In one spot, Jeff walked a path littered with old TVs as he spoke. In another, he sat with a bunch of children on the floor, all gathered around an iMac. The theme of the campaign was “iMac. It’s not TV.”

Why did the ads never run? In the end, they just weren’t good enough. Fortunately, on our last shooting day, when we were beginning to feel like we might need a Plan B, we wrote a quick script and shot a test spot featuring Jeff speaking directly to the camera. It worked great. With Steve’s enthusiastic approval, we grabbed a new director and shot the Jeff Goldblum spots that ultimately did run.

I was unaware that Steve had ever used the “brain on, brain off” argument publicly until I saw this video. I’m glad he was able to find a good use for it — especially since it cost him a pretty good chunk of cash.

 

observatory / steve jobs — 6 Comments
28
Oct 11

Isaacson: What made Steve Steve

Stop pressuring me. I’m reading as fast as I can.

I have to say, I’m thoroughly enjoying Steve Jobs by Walter Isaacson. Even more impressive than the writing (which is great) is Isaacson’s ability to weave an incredible number of interviews into one coherent story.

I’m not nearly done yet. But what interested me so much in the first half of the book are the early behaviors/experiences that helped form the mature Steve.

Stop here if you don’t want to hear any spoilers.

1. Visiting a dairy farm in Wisconsin, Steve witnessed a newborn calf struggle to its feet. He thought it was remarkable that she was “hardwired” to accomplish this instinctively. Somehow the brain and body were engineered to work together from the start. Ordinarily, I’d say it’s a stretch to tie this to Apple’s hardware and software working together — except that this story comes directly from Steve. The fact that he remembered it so distinctly is interesting, to say the least.

2. Steve’s father taught him a lesson in craftsmanship when they built a fence together, paying attention even to the details that no one would ever see. Many years later, in creating the first Macintosh, Steve demanded that the internal circuit board be better looking, even though no user could ever see it.

3. Of his time in India, Steve observed that the locals used their intuition more than their intellect. Steve said, “Intuition is a very powerful thing, more powerful than any intellect, in my opinion. That’s had a big impact on my work.” I’ll say.

4. Steve was barefoot when he pitched the Apple II to Atari’s president, Joe Keenan. He put his feet up on the desk while they talked and Joe didn’t like it one bit. Some 20 years later, I had the pleasure of seeing the same routine at one of our agency meetings, right there in the Apple boardroom. We weren’t grossed out, but I can’t say I’ve ever seen the bottoms of any other CEO’s feet.

5. In 1981, Steve had a “father figure” in then-CEO of Apple Mike Markkula. Steve said Mike is the one who taught him all about marketing — which is a huge deal, since we all know how Steve’s marketing sense permeates everything Apple does. Mike crafted a one-page paper entitled “The Apple Marketing Philosophy.” Isaacson summarizes its three main points. Empathy: establishing an intimate relationship with the feelings of customers. Focus: eliminating unimportant opportunities so they could do a good job of the things they wanted to do. Impute: ensuring that products are presented in such a way that people perceive quality. The 1981 Apple sounds suspiciously like the 2011 Apple.

6. Steve signed up for a booth at the West Coast Computer Faire, where the Apple II would make its debut. He shocked Woz by paying $5,000 for the best location in the hall, next to the entrance. Woz: “Steve decided that this was our big launch. We would show the world we had a great machine and great company.” Of course, over the years Steve would make sure Apple had a commanding presence at every show — until the company was successful enough that it didn’t even have to show up.

7. Everyone knows about Steve being inspired about the graphical interface and mouse he saw at the Xerox PARC facility. The part I never heard before was that Xerox’s mouse had three buttons and cost $300. Steve went to a local design firm, demanding a single-button mouse that cost $15. Not surprisingly, he got it.

Not that I ever suspected that the modern Steve magically appeared from nowhere — but it’s interesting to see how many of his famous behaviors and beliefs were evident so many years ago.

apple / observatory / steve jobs — 8 Comments
10
Oct 11

Steve: bringing out the best and worst in us

The outpouring of reactions to Steve’s death has been nothing less than astounding. If you were so disposed — and millions apparently were — you could have spent hours and hours reading the various takes on Steve’s life.

Some are reverential. Some go out of their way to be balanced. Unfortunately, a few live at the intersection of insensitive and clueless.

As someone who worked with Steve, I understand and respect those who point out the two sides of the man. He certainly wasn’t an angel. But one can debate forever whether an angel could ever have driven people to create the wonders they did.

What’s hard to accept are the opinions of those who so resent Steve that they can’t even accept the obvious — and will cheerfully insult those who were emotionally distraught over Steve’s death.

To me, people like this have about as much value as those who would picket the funeral of a soldier killed in service of his country.

Gawker reached a new low last week when it published an article by Hamilton Nolan entitled “Steve Jobs was not God.”

Nolan acknowledges Steve’s death as a devastating loss to friends and family, but “The rest of you? Calm down.” To those distraught over Steve’s death, he says, “this type of one-upmanship of public displays of grief is both unbecoming and undeserved.” More crudely, he says “Steve Jobs was great at what he did. There’s no need to further fellate the man’s memory.”

After displaying his heartlessness, Nolan goes on to display his lack of perception. “He made good computers… good phones… good music players… he sold them well… he got obscenely rich…. He did not meaningfully reduce poverty, or make life-saving discoveries, or end wars or heal the sick or befriend the friendless.”

Steve’s revolutions did all of the things Nolan denies, and more. Steve is the one who opened PC makers’ eyes to a better way. His devices are transforming medicine and education. His inventions — and the many that copied them — have helped people rise up against those who have long denied their freedom. They’ve enabled people to embark on careers that were never possible before.

I’ve seen the argument that if we give Steve that kind of credit, we should give the same credit to ExxonMobil. Hey, if it weren’t for their fuel, rescue vehicles could never reach disaster areas with help.

Not quite. The difference is that Steve saw the power of technology way back at the beginning. The lure of personal computers was that they allowed ordinary people to do amazing things. It’s true that no one, including Steve, could foretell exactly what people might accomplish or invent using computers. But he sure knew that this kind of technology had the power to change the world. Empowerment was his passion.

I’m not sure what Nolan’s problem is. Hatred, jealousy, you decide. Whatever it is, it’s made him certifiably blind. He concludes by pointing out that he’s never owned an Apple product, yet “here I am, talking on phones, typing on computers, and reading the Internet every day.” You know, I’ve never owned a Ford, but I still drive a car. Why all the fuss about Henry Ford?

There are a few lines in that old Think different commercial that sums the way the world responds to people like Steve:

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

Technology deniers like Nolan devote themselves to the vilifying. But even in his cluelessness, Nolan can’t ignore — because Steve Jobs changed his world as much as it did yours and mine.

apple / creative / observatory / steve jobs — 23 Comments
28
Aug 11

In appreciation of Steve: Think different, remixed

Last week, I noted that if one were to combine the words to Apple’s Crazy Ones ad with historical images of Steve Jobs, it would make perfect sense.

Well, I thought I’d take a crack at it myself.

Here’s my little tribute to Steve. Hope you enjoy.

apple news / observatory / steve jobs — 13 Comments
25
Aug 11

Here’s to the crazy one

I was searching for the words to describe what I was feeling yesterday when word spread that Steve Jobs was retiring as CEO.

I was very sad, of course — for Steve, his family, the Apple community and the world in general. But I was also heartened by the extraordinary praise being pushed out by the mainstream media.

Then I realized that the most appropriate words for this occasion were written many years ago, with Steve’s enthusiastic approval.

The Crazy Ones commercial that launched the Think different campaign has always been one of Steve’s favorite ad moments. When the spot was first created, he spoke of how deeply it moved him. He has shared it at a number of Apple events. He was emotionally invested in it because he believed it captured the true spirit of Apple, explaining why Apple does what it does.

Interestingly, few have noted that it also captured the essence of Steve himself. Though the ad featured a series of those who changed the world through their “different” thinking, you could just as easily place this script over images of Steve at various points in Apple history:

Here’s to the crazy ones.
    The misfits. The rebels. The troublemakers.
    The round pegs in the square holes.
    The ones who see things differently.
They’re not fond of rules.
    And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
    About the only thing you can’t do is ignore them.
Because they change things.
    They push the human race forward.
And while some may see them as the crazy ones,
    we see genius.
Because the people who are crazy enough
to think they can change the world…
are the ones who do.

Some believe that Steve wrote these words himself. That isn’t true, but he did contribute a few words — and they are arguably the words that best describe his contribution to this world:

They push the human race forward.

That’s exactly what Steve does. Sometimes we go kicking and screaming (“where’s the damn floppy disk!”), sometimes we’re just outright seduced (iPad), but “forward” is where we go.

Though Steve may one day leave Apple for good — remember, he’s still Chairman — his values never will. Innovation is now institutionalized at Apple. Tim Cook’s memo to employees today reaffirms this:

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

So on “the day after,” we can be heartened by two things: Steve is still Steve and Apple is still Apple.

There’s still a lot of pushing to be done.

apple / observatory / OS X / steve jobs — 6 Comments
9
Aug 11

How firing Steve Jobs saved Apple

I think it’s safe to say that Apple’s success story has now grown to mythic proportions.

And it deserves every bit of its myth-hood: two guys in a garage start a computer company that grows to become the most valuable company on earth. (Well, it will be soon. Move over, ExxonMobil.)

Every good legend has its heroes and villains. Playing the role of villains in this tale would be John Sculley and the Apple board for being so dumb as to actually fire Steve in 1985, setting off the company’s great decline. Steve’s return 12 years later — and subsequent astronomical success of the company — proves what a boneheaded move that was, right?

Steve’s buddy Larry Ellison sure thinks so. Commenting on HP’s firing of its CEO last year, Larry said, “The HP board just made the worst personnel decision since the idiots on the Apple board fired Steve Jobs  many years ago. That decision nearly destroyed Apple and would have if Steve hadn’t come back and saved them.”

Even John Sculley, master conspirator, now says it was a mistake to drive Steve away.

Well, not so fast, fellas. Steve’s firing is actually the reason Apple rules the world today — though admittedly, the players could not have foreseen this at the time.

Steve was pushed out because, brilliant as he was, he wasn’t all that brilliant on the business side. He was costing the company a ton of money. There was a legitimate fear that if he didn’t leave, he’d literally run the company into the ground. It was heart-wrenching, but out he went.

In exile, Steve founded NeXT Computer, Inc. NeXT was an exciting new venture for him, but it was also humbling. He didn’t have zillions of dollars to burn, so he had to court investors like Ross Perot and Canon. Financially, NeXT was a constant struggle.

This was Steve’s remedial course in Business 101. Obviously he’d learned a ton by building Apple, but NeXT taught him new levels of responsibility. Now, in a world filled with computer companies, he was going to build a new one from scratch. He’d have to stretch budgets to keep innovating through the dark times. He’d have to keep employees happy and inspired. He’d have to create new partnerships. Steve’s business skills improved immensely as a result.

With NeXT, Steve would experience something he’d never really known before: failure. At least failure in the sense that his beautiful new computer didn’t exactly set the world on fire. The press paid attention, but they wrote about a struggling NeXT, not a smashing new success. At some point, Steve would be forced to give up on the hardware and concentrate on what really made NeXT special: its software.

And so, when Apple found itself floundering, desperately in need of a new direction for the Mac OS, they bought NeXT. This gave them the technology to build Mac OS X, and it also brought Steve Jobs home — a more mature, business-savvy, fire-tested Steve Jobs than had ever walked the halls of Apple before.

If Apple hadn’t sent Steve into exile in 1985, there would have been no NeXT. Mac OS X would have been very, very different. And Steve himself would have been very, very different.

You only have to listen to Steve to appreciate how this experience changed him. In his speech at Stanford’s commencement in 2008, he said:

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

Things worked out pretty well for Steve personally too. It was while at NeXT that he met his wife and started a family.

And so, a hearty thank-you to John Sculley and the Apple board for chasing away the one man who could save the company. In the process, you set the wheels in motion to re-create the company — and re-create the man.

observatory / steve jobs — 8 Comments
6
Jul 11

Good riddance, “iSteve”

The universe has been set right again.

The legacy of Steve Jobs — master of simplicity and champion of good taste — will no longer be tarnished by a badly named biography. The book’s original title, iSteve: The Book of Jobs, is out. A vastly superior title, Steve Jobs, is in.

Whew, that was a close one.

In just five words, that original title managed to be cutesy, gimmicky and arrogant, all at once. It was hardly a fitting choice for a book of importance.

Though several articles deride the iSteve title this morning, it seemed to get away scot-free back when it was revealed. I almost felt guilty publishing my allergic reaction. Almost.

The only mystery to me is: how did iSteve ever become official in the first place? Not only was it gimmicky, it came years after Wozniak had already published his iWoz book.

Fortune reports that the original title can be blamed on Simon & Schuster’s publicity department. However, a world-renowned author like William Isaacson normally gets the final say in such matters.

As the story goes, the title was only changed after Issacson had second thoughts (meaning he did approve it in the first place). Absent in this scenario is any suggestion that Steve Jobs had an opinion — and you know how likely that is. Even if Isaacson had been granted autonomy in this project, surely he would at least sought out Steve’s counsel.

So I suspect the real story is a bit more convoluted than the one told by Fortune. Unfortunately, we’re not likely to discover the truth until some guy in Simon & Schuster’s publicity department publishes his own life story.

apple / apple news / observatory — 5 Comments
9
Jun 11

Steve Jobs’ alter ego

Just one day after superhero Steve Jobs appeared onstage at WWDC 2011, his humbler alter ego appeared before the Cupertino City Council.

Watch this 21-minute video and you’ll see what I mean.

This is a quieter Steve than the one you’re used to, with his distortion field dialed way down. That’s because this is one of those rare occasions when Steve actually needs the approval of someone else. He needs the Council to bless the plans for Apple’s new home.

Of course, there’s no doubt he’ll get what he wants. Cupertino can’t possibly say no. They would never, ever give up the prestige, jobs and tax revenue that comes with keeping Apple within the city limits.

It’s just that until the official vote is actually taken, Steve must follow protocol.

Not that he’s a pushover. As you’ll see in the video, he beautifully shuts down any suggestion that Apple will perform tricks to get the needed approval — like blanket the kingdom of Cupertino with free wi-fi. And he slams the door on any possibility that Cupertino will ever see its own Apple Store.

In fact, there’s a bit of The Godfather in him here. He may be quieter, but you get the feeling you’ll be safer if you don’t refuse his offer. He pulls his jacket open just enough to show he’s carrying the “I can always move to Mountain View” grenade.

But this is the diplomatic side of a man not known for his diplomatic side.

It’s easy for Steve to assume this role, because he owns the room from the moment he appears. The Council members act like they’re in the presence of royalty. At one point, the Mayor actually pulls out his iPad to show Steve he’s a believer.

But that’s all the fun stuff. Far more important — the new Apple HQ plan is breathtaking.

Not surprisingly, it perfectly reflects Apple’s values. No doubt Steve will invest far more in this site than most companies would ever dream of spending. And no doubt Apple will reap benefits far and above what most would accomplish by putting up a new structure.

To Steve, designing and building his new company home is no different than designing and building an Apple product.

It’s not worth doing unless it redefines the standard. He’ll do whatever it takes to make that happen.

apple / apple news / iMac / iPad / iPhone / iPod / itunes / mac / observatory / steve jobs / strategy / tablets / technology — 3 Comments
7
Jun 11

WWDC 2011: the morning after

Ah, the joy of software. This really is the stuff that makes Apple Apple, and it was fun to see such widespread improvements in one fell swoop.

As usual, some random day-after thoughts.

Mac OS X

Full-screen apps. This is a personal favorite. Can’t wait to see it in action. I currently use full-screen with all apps that enable it, and always appreciate the focus it brings. We’ve got the screen space — it’s a shame not to use it all.

Auto-Save. I look forward to not repeating some of the more humbling failures of my past. Turning the window title into a pop-up menu to access past versions is a nice touch. Being able to copy and paste from old versions is even nicer.

The feature count. Poor Lion. Only 250 new features. Leopard had 300.

Lion power, kitty price. $29 is amazing. Snow Leopard was the aberration at $29, compared to all the $129 Mac OS X upgrades before. But there was a reason for that — Snow Leopard’s changes were mostly in the plumbing. Lion is as rich an upgrade as any upgrade in history, but the price stays remarkably low. Why? My guess is that (a) Apple wants to move the entire base forward, because (b) there is far more money to be made down the road with a new foundation. I’m not being cynical, it’s just good business. The more people shopping in the Mac App Store and purchasing future iCloud capabilities, the merrier.

Space travel. I don’t know about you, but I’m sick to death of the current log-in star field and Time Machine theme. It wore out its welcome a long time ago, so I expected it to be replaced — but not by another space scene. Apparently, now we have a galaxy image. Apple has always delivered simplicity and elegance, and the space thing always felt like someone else’s idea of “cool.” Can’t we just pick our own backgrounds?

iOS

Feature count, revisited. Only 200 new features in iOS, compared to Lion’s 250 features. Obviously it’s harder to fit new features in a smaller screen.

The big payoff. To excite the crowd, Forstall showed off a slide stating that Apple has paid developers a total of $2.5 billion. It’s a great number until you do the math with the slide right before: customers have downloaded 14 billion apps from the App Store. Let’s see … 2.4 billion divided by 14 billion … that’s about 18 cents an app. Obviously, this says a lot about how many free apps are downloaded.

Notifications. Yippee! At last! It’s interesting that Forstall first confessed that there are problems current notifications, and then said, “We’ve built something that solves some of the problems…” Some?

Safari Reader. One of my favorite features. People may accept that ads pay the bills, but the ultimate reading experience will always be an ad-free zone.

Reading List. Love it. File away an article to be read later, and have that list appear on all your devices.

The geo-fence. Probably my favorite new term from the show (and very cool feature). In telling how Reminders work, Forstall talked about setting up a geo-fence around Moscone, so when he left the building he’d get a reminder. Hopefully, by winter we’ll have geothermal fences.

Camera. Despite talk about the quality of the iPhone camera, I rarely use it. One reason is the damn shutter button on the screen. Sorry, it’s awkward and just not the way we’re accustomed to using cameras. Using the hard Volume Up button as a shutter button makes me an instant fan. Photo-taking is also way improved by the new editing capabilities.

iMessage. It was presented as working across all iOS devices. What about the Mac? Wouldn’t I want to text people while I’m stuck at my desk?

iPhone 5 clue. With iOS 5 coming in the fall, the obvious conclusion is that it will come hand-in-hand with iPhone 5. I can hang in there that long.

iCloud

Demoting the PC. What a great example of Steve Jobs’ ability to simplify in the boldest way. He said they were demoting computers to be just devices, and moving the center of your digital life to the cloud. You get it in a second. And what PC company CEO on earth would say they’re “demoting” one of their biggest moneymakers?

Facing facts. When promoting iCloud, Steve paused to say: “Now why should I believe them? They’re the ones who brought me MobileMe … MobileMe was not our finest hour.” Say what you will about Steve, he dares to be honest.

DropBox killer? Nope. At least not yet. And I’m glad, because DropBox remains one of the greatest Mac utilities ever created. DropBox far out-iDisked iDisk, and its makers deserve to be rewarded, not obsoleted.

What about Me? Obviously the me.com site will ultimately be the icloud.com site. Do we still want me.com email addresses (did we ever?). Does the “me” word really have a place in the iCloud concept? We’ll soon find out…

Documents in the Cloud. Not the shortest name Apple has come up with. But it does have that “gorillas in the mist” meter going for it.

iTunes Match. Huge question mark. No one seems to know if this is a way to subscribe to iTunes versions of the songs you already own, or if your $24.99/year allows you to download the higher-quality versions of your songs to your own computer forever. So $24.99 is either one of the world’s great bargains — or not.

Antiquities. On one of the slides appearing behind Steve Jobs is a stack of CDs. Damn, they’re hideous. Did we ever actually use those things?

AAPL is down. It dropped five bucks yesterday. Down another $3.50 as I write this. Call this “iPad Syndrome.” Remember the industry’s reaction to the original iPad? “Just a big iPhone.” “No surprises, no new breakthroughs.” “Apple’s first dud.” The stock dropped. In broad strokes, just about everything we saw yesterday was “expected.” However, what’s expected can be the start of a whole new world. Like iPad.

The prognosticators. Not that we need to be reminded to take people’s opinions with a grain of salt, but… John Gruber’s pre-WWDC idea was “Think of iCloud as the new iTunes.” In fact, he’s still describing it that way after the show. It’s a good sound bite, but not totally accurate. In truth, iCloud is exactly what Steve Jobs said: the new hub of your digital life. Yes, that includes your iTunes content, but it also includes the things you create. For now, that includes the documents you create in iWork, but that capability will no doubt expand. iCloud is about your whole life — documents, photos, contacts, calendars, etc. — not just your entertainment. The Cult of Mac’s “exclusive” was obviously absurd, yet was quoted by many blogs and news services. They said iCloud would not be hosted in Apple’s new data center after all, but instead would reside on your Time Capsule (purchase required if you don’t already own one). Somehow it never struck them that Apple was signing contracts with the music companies for the rights to do something new with their music, not just store it on a personal hard disk.

All in all, good show. Let’s do it again sometime.

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