Hello and thank you for showing up. This blog is something that’s been on my to-do list for eons and I can procrastinate no longer. If you don’t know me already, a quick introduction: I’m Ken Segall, technology and advertising enthusiast. For over 20 years, I’ve been involved in advertising, product naming and strategy for some of your most loved (and maybe most loathed) companies — including Apple, IBM, Dell and Intel. (I get into a lot more detail at my website, if you’re interested). I must say, I am continually amazed how often history repeats itself — and how often history is ignored. Some of my journeys in advertising have been exhilarating beyond expectation, others were so horrifying you may have to cover your ears. I’ve spent my professional life working across the table from people as brilliant as Steve Jobs and as deluded as… well, I’ll fill in those blanks a little later.

When I hire creative people, my first priority has always been to find out if a person even likes technology. I mean, if the conversation goes that way at a party, do you excuse yourself to get another drink or do you actually get a charge out of talking about it? Just think of this blog as a party where your host keeps babbling about technology and marketing. You can always excuse yourself to visit a blog that serves better refreshments – but I hope you’ll stay and offer up your own opinions.

I’m eager to talk about the successes and failures not only in the marketing of technology, but in the technology itself. These days, we’re all responsible for what the technology companies are creating. We vote every day with our wallets and words. No topic is off limits, and I do hope we can stir up a little trouble here. Stay tuned…