Sometimes I am astounded by the analytical prowess of technology journalists.
The Apple Watch is known to be shipping in April. Apple just placed a 12-page ad for the watch in Vogue. And yesterday the invitation went out for a March event titled “Spring Forward” — which is the least cryptic invitation in the history of Apple events.
I guess that was enough to make Fortune go out on a limb.
Subhead: Is this the Apple Watch we’ve all been waiting for?
First paragraph: Apple sent out a media invitation Thursday inviting journalists to [sic] March 9 event, leading to much speculation that it could be when the tech company reveals its much anticipated Apple Watch.
Ah, okay. Thanks, Fortune. I get it now.
But enough of that. We like to talk about marketing here, so let’s talk about that 12-pager in Vogue. Continue reading →