With a rising stock price, cheery forecasts from major analysts and growing anticipation for iPhone 6 and iWatch, it’s getting harder and harder to write negative articles about Apple’s prospects.
But, naturally, some people do.
Surprisingly, it was Adam Lashinsky who recently rose to the challenge with his article for Fortune entitled Apple’s newest product: Complexity.
Compelling headline. Compelling visual. The only thing it lacks is a compelling argument.
In fact, it’s an excellent example of how even the smarter Apple journalists can be seduced by the lure of Apple doom-casting. Continue reading →