Last week, a story spread through the Applesphere that Apple’s new brand commercial, Our Signature, is a flop.
This, according to Ace Metrix, which is in the business of researching such things for its clients. (See Bloomberg Businessweek story here).
On the heels of this story came another, in which it was revealed that Ace Metrix has on its client roster a company called … Samsung.
Naturally, that revelation sparked some good conspiracy theories. Like this one: Maybe Ace Metrix is saying that the ad is bad because in fact it’s really good. But since Samsung is pulling the strings, they’re saying it’s bad so Apple might believe the numbers and take it off the air. Score another point for Samsung.
Hold on there, fellas. Continue reading →