Wow. That was quite a spectacle. It was as if someone dropped raw meat into a piranha tank.
The raw meat was a report by a company called Slice Intelligence, claiming that Apple Watch sales were off a whopping 90% from launch week. The piranha were a few hundred news services and blogs who’d apparently been starved for weeks.
Sometimes I wonder if people understand how organizations like Slice work. They make money by selling their services to client companies, and they attract new business by sending out press releases that become “news.” The more shocking the story, the more PR they get — and, in theory, the more new clients they can reel in.
In this case, Slice got exactly what it hoped for. Its name was attached to one of the biggest stories of the week. But, in the absence of any numbers from Apple, just how believable is the story? Continue reading →