apple watch


25
Oct 16

The beautifully annoying Siri Remote

puck-remote2

This is an article one year in the making.

It’s not that I’m such a slow writer. (Well, maybe a little of that.) It’s because I’ve been patient and forgiving. I’ve tried to adapt, learn new tricks and think positive. But at some point I have to face the fact—

I will never love the Siri Remote for Apple TV.

In fact, I think it’s earned a place in the Apple Hall of Infamy, right alongside one of the company’s classic aberrations: the hockey puck mouse that shipped with the original iMac. Continue reading →


2
Dec 15

Distorting Apple news, Wall Street-style

watch-loveFollowing the first shopping weekend of the holiday season, the news for Apple was refreshingly positive.

One could even say it was surprisingly positive, given the negativity preceding about downward trending iPhone, iPad and Apple Watch sales.

The new news was that Apple was off to a record-breaking start. Not only was Apple Watch a hot item, but even the lowly iPad was showing new life.

But wait! Surely there is some gloom hiding in there somewhere.

Yesterday, I awoke to see a Fortune article by Philip Elmer-Dewitt with the click-bait-ish headline Top 12 Reasons People Gave Up On The Apple Watch. Ominous! Except that once you understand the nature of the study, it’s not ominous at all.

Elmer-Dewitt is talking about a new survey from Internet research firm Wristly. Having previously reported 97% Apple Watch satisfaction ratings, their new survey is “the first formal survey of dissatisfied customers.” Continue reading →


19
Oct 15

Dueling monikers: 3D Touch & Force Touch

touch2We first met Force Touch when Tim Cook unveiled Apple Watch in September of last year.

Six months later, Force Touch debuted in the new Macbook, and soon after it appeared in an updated Macbook Pro.

So it only seemed logical to believe that Force Touch would appear in the new iPhones as well.

Except that it didn’t. Instead, the iPhone 6s and 6s Plus arrived sporting 3D Touch.

Some were confused. Others were elated.

And just to add to the effect, last week Apple introduced the new Magic Trackpad — featuring Force Touch.

You’d be forgiven if your first reaction was, “Good grief, Apple, make up your mind!” Having two kinds of Touches seemed uncharacteristically wishy-washy, especially with all of this happening in the span of a year. Continue reading →


12
Oct 15

New Apple Watch ads: a midcourse correction

Ah, much better. Thank you Apple.

At long last, nearly six months after Apple Watch started shipping, Apple has launched a Watch campaign that might turn some heads. Or better yet, open some eyes.

The new ads are actually the polar opposite of the previous ones.

If you’re the kind, forgiving type, you might see the change as TechCrunch does:

These ads signal somewhat of a value shift in Apple’s Watch advertising as the product matures and the company looks to showcase its utility a bit more seriously.

Interesting. Where I come from, the best time to showcase a product’s utility is when it’s launched.

The simple truth is, the first Watch campaign was soft and fuzzy — long on emotion and short on lust. Way too many people reacted to those spots by saying “I still don’t get why I’d want one.”

The new campaign is not only 100x more clear—it actually gives the Watch a personality. Continue reading →


11
Sep 15

Apple’s pre-holiday festival of stuff: afterthoughts

Screen Shot 2015-09-11 at 12.40.38 AMThe pre-holiday Apple event was only part of a much larger drama that’s been played out many times before.

First came the rumors. Then came leaks with substance. Then came the presentation — less surprising because of the leaks — which disappointed Wall Street and dropped the AAPL stock price. Then came a frenzy of articles pro and con, followed by a day-after bump in AAPL stock when Wall Street (momentarily) came to its senses.

What else could there possibly be to talk about? I’m sure we can think of something…

Adjective Overload

A frequent complaint of Apple event critics is the excessive use of hyperbole. Hard to argue this. Then again, when one unveils brand-new products, hyper-adjectives are just too tempting for mortal men. That’s how we humans show enthusiasm. Continue reading →


20
Jul 15

Apple Watch ads: beautiful, classy & forgettable

Well, now we know why Apple went silent with the Watch ads after its initial flurry. They’ve been busy beavers over there.

Now we have four new big-budget ads featuring a cast of dozens acting out scenarios shot all over the world.

The only problem — they’re the wrong ads at the wrong time.

At a moment when many seem to be on the fence about the Watch, these spots are just sleepy. They’re lacking in fun and excitement, and not the kind of ad you rave to your friends about.

Even worse, they actually give credibility to the doubters. Among the unusually high number of negative comments on the Apple-centric sites are many along the lines of “They made me realize how little I need an Apple Watch.” Continue reading →


13
Jul 15

Apple doubters in a feeding frenzy

Wow. That was quite a spectacle. It was as if someone dropped raw meat into a piranha tank.

The raw meat was a report by a company called Slice Intelligence, claiming that Apple Watch sales were off a whopping 90% from launch week. The piranha were a few hundred news services and blogs who’d apparently been starved for weeks.

Sometimes I wonder if people understand how organizations like Slice work. They make money by selling their services to client companies, and they attract new business by sending out press releases that become “news.” The more shocking the story, the more PR they get — and, in theory, the more new clients they can reel in.

In this case, Slice got exactly what it hoped for. Its name was attached to one of the biggest stories of the week. But, in the absence of any numbers from Apple, just how believable is the story? Continue reading →


29
Jun 15

Apple Watch & the killer app crisis

I’ve been quiet about my Apple Watch since it arrived in mid-May.

I was trying to honor one of blogdom’s most important rules: never be the last of a thousand reviews.

Fortunately, I’ve found a loophole. This isn’t a review — it’s an observation.

Of all the opinions I’ve read, positive or negative, one comment pops up more than any other: Apple Watch doesn’t yet have a “killer app.”

The latest came just three days ago, when CNBC posed the question Is interest in the Apple Watch dissipating?. The article offers not a shred of evidence that indicates a lack of interest, but it does offer one quote from an analyst, “It’s not clear what the killer app is. It’s nice to get notifications, but it’s a nonessential product.”

Well, here’s the stark reality: The Apple Watch has no killer app. And it will never have a killer app.

But anyone who hinges the success of the device on the idea of a killer app is living far, far in the past.

If you need any proof, just look at the iPhone. We can all agree it started one of the biggest technology revolutions of our time. So … what’s the killer app? Continue reading →


23
May 15

Apple Watch analysis run amok

After reading thousands of articles about Apple over the years, I’ve come to believe there are two kinds of Apple analysts in this world:

Those who have the intelligence and insight to offer up an interesting opinion based on some concrete evidence. And those who probably don’t even understand the preceding sentence.

See if you can figure out where this one fits.

I submit the sad case of Douglas A. McIntyre, co-editor of a site called 24/7 Wall St, which produces content for MarketWatch, Time, Yahoo! Finance, TheStreet.com and others.

Now, one would think that a person running a website devoted to business news might know a thing or two about business. But … never leap to conclusions.

Recently, Douglas wrote an article entitled, “Why does Apple bother to advertise its watch?” By headline alone, I assumed he was questioning the wisdom of advertising a product that will be sold out for many months to come.

But no — Douglas smells a fish. And he’s ready to lay it on the line. Continue reading →


5
May 15

One day they’ll understand Apple

Well, okay. Maybe that headline was a bit too optimistic. Let me re-phrase:

They will never understand Apple. Ever.

I suppose we can just chalk it up to human behavior. As the original Macintosh team at Apple liked to say, it’s more fun to be the pirates than the navy. In Star Wars terms, one could say it’s more fun to be the rebels than the Empire.

Given the size of the company today, Apple can easily be seen as both the navy and the Empire. So I get why the sport of finding the cracks in Apple’s armor is so popular.

That said, I remain amazed that so many fail to grasp how Apple thinks and behaves — though they’ve seen the same scenario play out time after time. Continue reading →