I have to say, I’m a bit surprised.
Given all the sites that regularly dissect Apple’s every move — major, minor, real or imagined — an earthquake in the Apple world has gone virtually unnoticed.
That ancient rainbow logo, last seen in mainstream advertising at least 13 years ago, has magically reappeared for yet another moment in the sun.
Well, maybe it’s more of a moment in the shade, as it does go by rather quickly. In fact, my informal unscientific poll shows that most ordinary viewers didn’t even notice it.
It comes at the end of the Stickers commercial, when the sign-off logo flickers between the contemporary black logo and the old rainbow logo.
Of course I am greatly exaggerating the importance of this unexpected-but-sweet little touch. But if you’re a student of Apple advertising, or just a casual fan, it’s a cool thing to note.