I guess I should be used to it by now.
But hell, it really is amazing how some news organizations twist people’s words to maximize the clicks.
The latest example is a story now running on CNBC.
Two days ago, I posted an article here about Apple’s recent advertising, in which I praised the Bulbs spot as “one of the greatest ads in Apple history.”
But when CNBC wrote their article about my post, they gave it the headline:
Apple’s ‘Think Different’ ad creator says its new commercial uses ‘oldest trick in advertising book’
Yikes. Sounds like a bitter man slamming Apple — when in fact I’m happy guy dripping with admiration. Really.
I did describe Apple’s montage technique as “the oldest trick in the advertising book.” However, I made it clear that this is part of the ad’s genius. It employs a familiar technique to create something fresh and exciting — what I believe to be one of Apple’s all-time best.
To its credit, CNBC’s article includes my full explanation. To its discredit, my full explanation lives under that horribly misleading headline.