iPhone


15
Sep 14

Samsung having iPhone 6 anxiety issues

Samsung, you rascal.

I thought you’d unloaded all your anti-iPhone 6 ammunition with that spate of bad ads a few days ago.

Yet here you are, trying another tack.

This time, rather than going with the unfunny comedy approach, you’re basically presenting your case to the jury. You had the big screen first and you can prove it.

Okay.

Unfortunately, you’re overlooking one little detail: nobody gives a hoot.

Most people care about the choices right in front of them. Today. They look at price, quality, design and reliability. Who came first isn’t exactly #1 on their priority list.

Of this you should be thankful.

Otherwise, iPhones would own 100% of the smartphone market. You’d also have some explaining to do about that nifty little fingerprint reader you recently added. Continue reading →


29
Aug 14

iPhone and iWatch: a dual debut?

In a re/code article on Wednesday, John Paczkowski stated with conviction that iWatch will make its debut on September 9th, along with the new iPhone(s).

Within a day, there were a hundred stories reporting that bit of news — either citing John as the source or simply presenting it as fact. Computerworld actually ran the headline Apple makes Sept. 9 event official, hints at more than iPhone 6. Uh … not really. All Apple did was send out an invitation.

Now I happen to have a lot of respect for John, and he may well be right. Still, one can’t help but marvel at how quickly unverified stories spread.

Whether it’s true or not, this isn’t the kind of decision Apple makes lightly. It’s fun to imagine the two sides of the debate — do we launch these products in two separate events or combine them into one?

Since I wasn’t invited to the meeting, I’ll have this debate with myself. Continue reading →


24
Jul 14

Apple & Samsung: different takes on interim ads

In the last week, we’ve seen new commercials from both Apple and Samsung.

They’re for different product categories — laptop and phone — but they do have something in common. Both promote products that have been out for some time and have no new features to boast.

With MacBook Air, Apple is in a pretty comfortable place. The ultra-light notebook category isn’t nearly as combustible as the phone category, and MacBook Air isn’t particularly threatened. Sales are better than ever.

With the Galaxy S5, Samsung finds itself in a tougher spot. Decreasing sales have already let some air out of the Samsung balloon. Apple is on the rise again, and 95% of the buzz these days is about the looming iPhone 6.

With all that in mind, let’s look at how Apple and Samsung are stating their cases.

Stickers is a great example of a well-crafted, lovable ad that scores points despite a lack of any real news. Continue reading →


23
Jun 14

Shooting blanks at Apple

I love the smell of exaggeration in the morning. (Illustration: Fortune.)

With a rising stock price, cheery forecasts from major analysts and growing anticipation for iPhone 6 and iWatch, it’s getting harder and harder to write negative articles about Apple’s prospects.

But, naturally, some people do.

Surprisingly, it was Adam Lashinsky who recently rose to the challenge with his article for Fortune entitled Apple’s newest product: Complexity.

Compelling headline. Compelling visual. The only thing it lacks is a compelling argument.

In fact, it’s an excellent example of how even the smarter Apple journalists can be seduced by the lure of Apple doom-casting. Continue reading →


2
Jun 14

Apple journalism as entertainment

Apple’s rock-solid sales threatened by Android’s slowing sales!(Reality Distortion Field courtesy of Business Insider)

In times gone by, I’d get a kick out of watching any local band play live.

If they were good, I loved it. If they were bad, well — I also loved it. It was strangely entertaining to watch a group try so hard and sound so terrible.

In much the same way, I got a kick out of a Business Insider article over the weekend with the catchy headline The iPhone 6 Had Better Be Amazing And Cheap, Because Apple Is Losing The War To Android.

I hope you enjoy bad bands too.

Kudos to the Business Insider editor, who, in the site’s well-established tradition, has molded a headline that’s simultaneously brain-dead and inflammatory.

Singing lead is writer Jim Edwards. Do watch closely, because Jim is the guy who will give you the most bang for your entertainment buck.

A few bits of his insight and logic: Continue reading →


18
Feb 14

Apple’s adventures in plastic

Many Apple-bashers find it easy to explain the company’s historic success: “it’s just marketing.”

To them, Apple products are overpriced and uninventive, but damn, those guys sure know how to sell.

Fortunately, from time to time Apple proves this theory to be as brain-dead as it sounds. It launches a product with a major ad campaign — and it’s not a hit.

Case in point: iPhone 5c.

Marketing has always played a big role in Apple’s successes, but — for any company — it all starts with a great product. Advertising can add momentum and generate buzz, but it can’t turn a bad product into a sensation.

So what’s happened with iPhone 5c? Now that we’ve lived with it long enough, we can probably draw a few conclusions. Continue reading →


20
Dec 13

Apple thinks different for Christmas

There’s a comforting predictability to the holidays. Decorations go up and the shopping countdown begins.

There’s a predictability to the holiday ads as well — most of which scream big sales and hot products.

What we don’t expect to see is an advertiser taking a risk. Which is why I find Apple’s 2013 holiday spot so interesting.

Ever see a company spend nearly half of its holiday commercial depicting the downside of its own product?

Apple has done just that — painting the picture of a kid seemingly more interested in the virtual world of his iPhone than the family around him. Continue reading →


21
Oct 13

iPhone 5s ad: Apple goes for the gold

Ah, relief. After a number of commercials all dedicated to the iPhone 5c, we finally have one for the iPhone 5s.

Some sites, such as The Verge, suggest that this shift might reflect reports that the iPhone 5c is not selling well and the iPhone 5s is a runaway hit.

However, that doesn’t exactly pass the common sense test.

If one of your two products needs a jumpstart, you beef up the advertising for it — not shift to a product you can’t keep in stock. I suspect the reason is much simpler: Apple has a new line of iPhones and wants to sell a bunch of them.

But forget marketing theory for the moment. What do we think of the ad?

Well, if you’re of the mind that Apple has become formulaic with its ads, there’s nothing here to dissuade you. Even by its title, iPhone 5s’s Metal Mastered (above) is a perfect replica of iPhone 5c’s Plastic Perfected. Continue reading →


27
Sep 13

Of iPhones, ads and OS’s

What a juicy couple of weeks we’ve had in the iPhone world. New phones, new iOS, new ads and the inevitable flood of opinions.

What the heck, I’ll throw a few more into the mix.

iPhone 5c. I was withholding judgment until I could get my hands on one. I have to say, holding it in one’s hand is a very different experience than seeing a photo or video. Thanks to the new design, it almost feels thinner than the 5s even though it’s not. Very easy to love.

The theme lines. “Forward thinking” and “For the colorful.” I want to like them, I really do. They just feel a bit too calculated for my taste. I wholeheartedly agree that much of the 5s technology is forward thinking, especially the 64-bit part. But the line is more logical and strategic than it is seductive. I get that Apple is forward-thinking by reveling in its design and functionality. A great theme line would cap it off with a little magic. Continue reading →


9
Sep 13

CNN plays the “Apple is failing” card again

Apparently, there isn’t much real news left in the world.

Why else would CNN present an ill-reasoned opinion piece as a front-page news story?

Oh, right. Because another “Apple is in serious trouble” story is always good for a few clicks.

With the scent of CNN’s recent Apple-doubting articles still in the air, this link was listed among the news headlines yesterday: Apple’s innovation problem is real.

Unfortunately, the only reality one can take from this article is that two writers can write a more vapid article than one. Continue reading →