For months, we’ve heard that Apple isn’t the innovator it used to be.
iPhone has fallen behind. Samsung is now the real innovator. iPhone 5S is an also-ran before it’s even launched.
Of course, Apple’s “problems” are more perception than reality. But perceptions do fuel momentum, and the negative buzz about Apple has been (a) tarnishing the brand and (b) driving the stock price lower. So what’s Apple to do? Will we really have to wait until 2014 to see a major upgrade to iPhone?
We can’t predict the future. However, we all know the past — and you’ll find some important clues there.
Back when the very first iPhone was about to launch, it was assumed by many inside Apple that iPhone would follow the path of iPod before it. The first year or two would be devoted to evolving and perfecting the device — and then the iPhone line would be expanded to address various types of customers.
iPod’s biggest years came after it had expanded into a family of products. Continue reading →