Well, now we know why Apple went silent with the Watch ads after its initial flurry. They’ve been busy beavers over there.
Now we have four new big-budget ads featuring a cast of dozens acting out scenarios shot all over the world.
The only problem — they’re the wrong ads at the wrong time.
At a moment when many seem to be on the fence about the Watch, these spots are just sleepy. They’re lacking in fun and excitement, and not the kind of ad you rave to your friends about.
Even worse, they actually give credibility to the doubters. Among the unusually high number of negative comments on the Apple-centric sites are many along the lines of “They made me realize how little I need an Apple Watch.” Continue reading →