My new book, Think Simple, will be published on June 7th. While my previous book focused on the power of simplicity as practiced by Steve Jobs and Apple, the new one looks outward. I spent time with more than 40 business leaders around the world to learn how they succeed through simplicity. In the next couple of weeks, I’ll feature a few of their stories. Starting with this one…
Like many, I’ve been conscious of Ben & Jerry’s ice cream for most of my life.
Based simply on what I read, heard and tasted, my image of Ben & Jerry’s was (1) really good ice cream with outrageous mix-in flavors, and (2) a company that was pretty “out there.” It seemed that Ben and Jerry were basically hippies with their own take on how a company should be run.
Remember, these were the guys who once found a new CEO by running a “Yo! I’m your new CEO!” essay contest.
Ben and Jerry made it a point to have fun, but they were also outspoken in their belief that companies should do good in the world. They now have a history of being involved in the community and taking stands on social issues—oftentimes controversial ones.
Almost 40 years after its founding, the Ben & Jerry’s brand is still crystal-clear, more than ten years after the company was purchased by the the giant Unilever. Continue reading →