Start your event with a healthy dose of simplicity.
Insanely Simple isn’t just a book. This summer I’ll be taking my act on the road as a keynote speaker.
Though I ultimately hope to add background dancers and pyrotechnics, for now it’s just me — and one very big idea.
Simplicity is the most powerful force in business
Steve Jobs didn’t just build simplicity into his products — he built it into his company. You can see the results in everything Apple does: the way it innovates, organizes, sells and communicates.
In fact, it was Steve’s obsession with simplicity that guided Apple’s journey from near-bankruptcy in 1997 to become the most valuable company on earth today.
But Apple doesn’t own the idea of simplicity. It’s there for any organization to use — to work faster and smarter; to keep ideas pure; to get closer to customers; to reach higher goals.
Simplicity is always in fashion
Business trends come and go, but simplicity is forever. The preference for simplicity is built into every human being, and that’s not going to change anytime soon.
Organizations that understand this — like Apple — go out of their way to support simplicity. As important, they learn now to defend against the dark forces of complexity.
It’s not hard to make a commitment to simplicity. It just takes some understanding. And that’s what my keynote speech is all about.
For booking information, email me here.