Posts Tagged: apple christmas ad


20
Dec 13

Apple thinks different for Christmas

There’s a comforting predictability to the holidays. Decorations go up and the shopping countdown begins.

There’s a predictability to the holiday ads as well — most of which scream big sales and hot products.

What we don’t expect to see is an advertiser taking a risk. Which is why I find Apple’s 2013 holiday spot so interesting.

Ever see a company spend nearly half of its holiday commercial depicting the downside of its own product?

Apple has done just that — painting the picture of a kid seemingly more interested in the virtual world of his iPhone than the family around him. Continue reading →