Posts Tagged: apple event


14
Sep 17

Apple and the common sense factor

We all know that Apple rose from the dead because Steve Jobs had a unique mix of talents.

He had vision, he understood human behavior, he loved design and he was a gifted conductor of a complex orchestra.

My experience with him makes me want to add one more trait to that mix. That is—he relentlessly acted on common sense.

Trust me, this is more rare than it sounds. Working with other iconic companies, I too often saw common sense take a back seat to cost, timetables and opinions. The result was always something less than our original vision.

When I look at today’s Apple, I still see the company I love. I still see products that are beautifully thought-out. I still see the love of design.

But common sense? I worry. Continue reading →


11
Sep 15

Apple’s pre-holiday festival of stuff: afterthoughts

Screen Shot 2015-09-11 at 12.40.38 AMThe pre-holiday Apple event was only part of a much larger drama that’s been played out many times before.

First came the rumors. Then came leaks with substance. Then came the presentation — less surprising because of the leaks — which disappointed Wall Street and dropped the AAPL stock price. Then came a frenzy of articles pro and con, followed by a day-after bump in AAPL stock when Wall Street (momentarily) came to its senses.

What else could there possibly be to talk about? I’m sure we can think of something…

Adjective Overload

A frequent complaint of Apple event critics is the excessive use of hyperbole. Hard to argue this. Then again, when one unveils brand-new products, hyper-adjectives are just too tempting for mortal men. That’s how we humans show enthusiasm. Continue reading →


11
Sep 14

The iPhone/Watch event: errant observations

The iPhone/Watch news has been pretty well dissected at this point. But hey, there are always a few more nooks and crannies to explore. Here are my not-so-quick reactions.

Death by streaming

I spent the first 45 minutes in agony. I get why the streaming failed so miserably now — but for it to happen at this historical moment is truly unforgivable. A hundred lashes for those responsible.

Opening video

A+ for imaginative use of typography. C- for droning on with self-importance. This video would have been a nice opening for a WWDC, paying tribute to developers who think differently and change the world for the better. I just get squirmy when Apple heaps this kind of praise upon itself. Though I’m not a fan of the “people around the world using our stuff” ads and videos we’ve seen from Apple lately, something like that would have been far more suitable as a setup leading to the unveiling of new empowering devices. Continue reading →


11
Sep 13

About that little Apple event…

Now that the iPhone 5s/5c event is behind us, we can get down to what’s really important — the whining and complaining about what Apple did wrong.

Okay, I’ll try to keep that to a minimum. I actually think the new iPhones are impressive. But every Apple event provides lots of new conversation fodder, and this one is no exception. So here are my thoughts on yesterday’s festivities. I’ll look forward to hearing yours.

The surprises. Oh right. There weren’t any. Though Apple did fill in a lot of the details, the broad strokes had leaked well in advance of the event: the product names, the fingerprint sensor and the colors. Many don’t realize how extremely important the element of surprise has been in building the modern Apple — and how it’s generated countless millions of dollars’ worth of free publicity around the world for every product launch. Apple has always had zero tolerance for anyone violating the secrecy rules inside the company or any of its vendors, but its size makes that difficult today. Too bad, because from a PR and buzz standpoint, the leaks cause real damage. The good news is: leaks or no leaks, the new iPhone features should appeal to a great many people. Continue reading →


3
Sep 13

Decoding Apple press invitations

Those sly foxes … hiding colors inside circles like that …

Sometimes the level of scrutiny aimed at Apple by analysts, experts, bloggers and journalists has to make you laugh.

In recent years, some of the bigger laughs have come from the “clues” that people read into the invitations Apple sends out for its announcement events. Every word, shape and color has meaning to someone. I’m pretty sure there are clues hidden in the punctuation as well.

An oldie: those darn clues are hidden all over the joint

It’s even funnier that just a few hours after today’s announcement, following months of speculation about multiple color iPhones, the observers haven’t seen fit to call out the sledgehammer-like clues confirming the rumor — namely, multiple color circles and the word “bright.”

Could it be that it’s all just too obvious to mention? Perhaps. But that’s never stopped anyone before. Continue reading →