Posts Tagged: apple iPad event


28
Oct 13

Apple event: the week-after report

Rush to judgment? Nah. Not here. A week after Apple’s latest product unveiling, I’ve had time to let it stew.

I’ve also had time to play with the various bits of new software. Here are some random reactions to all of it:

Naysayers
Disaster! Apple didn’t revolutionize anything. True, but let us note that historically, Apple’s astronomical success has come from three places: its ability to revolutionize, its ability to improve upon the revolutions, and its ability to out-market its competitors. At this event, we got two out of three.

Opening video
As Tim Cook noted, this was a repeat from this summer’s WWDC. “It does such an incredible job talking about our values,” said he. While many love this video, I’m not a fan of it. To quote from Game of Thrones, “If you have to say you’re the king, you’re not a true king.” Apple has in the past communicated its values more clearly than any other company — simply by producing great products and great ads.

Craig Federighi
Damn, he’s good. Everyone at Apple is smart, but being likable is a very different matter. Of all the presenters, Craig wins in this measure hands-down. Did you notice that when Tim yielded the stage to Craig, the superlative count dropped precipitously? While Tim incessantly pounds words like “amazing” and “incredible,” Craig cuts way back. As they say in the speaking biz, he’s a natural. Continue reading →