Posts Tagged: apple product naming


17
Sep 14

Apple’s i prepares for retirement

At last week’s event, Tim Cook made it clear that Apple Pay and Apple Watch have an amazing future.

He made it equally clear that Apple’s little “i” has no future at all.

It’s difficult to draw any other conclusion, since iPay and iWatch would have fit so perfectly into Apple’s current naming scheme.

Hey, we all knew this day would come. The i had a long and fruitful life, but it’s time to start planning for the golden years.

The truth is, the idea of moving past the i had come up at various times inside Apple. In fact, I had a conversation with Steve Jobs on this very topic way back in 2006. Continue reading →