Posts Tagged: apple satire

Sep 12

The fanatics behind “Sh*t Apple Fanatics Say”

There are two reasons why you might laugh at Shit Apple Fanatics Say: you know people like this, or you are people like this.

No matter what team you root for — Mac, PC, iOS, Android — it’s hard not to see truth in this video. Truth, of course, is what makes funny things funnier.

The viral success of this video (over 800,000 views in just a few days) made me want to find out more. So I flung myself into deep investigative journalism mode — which in this case consisted of hitting the Send button on an email to Scott Rose, one of the video’s creators. Continue reading →

Mar 11

Apple as the punch line

Now that Apple is officially a cultural phenomenon, you can often gauge its performance by the state of Apple-related comedy — on SNL, Jon Stewart and a million moments on YouTube.

When the company is on a roll, we see mostly “reverence-based” humor. That is, humor based on Apple’s proven ability to do amazing things, or even just its ability to advertise in iconic ways. (Witness the many parodies of the Mac vs. PC campaign.)

I know for a fact that Apple enjoys the satire. Though the humor can be rough at times, it’s a compliment that it exists at all. It’s proof that Apple has become a part of our daily lives.

However, Apple also finds itself on the receiving end of another type of comedy. And this type they can’t enjoy nearly as much. I’m talking about the parodies spawned by Apple’s own errors and miscalculations.

Antennagate, for example, was a golden comedic opportunity. But the joke-makers were laughing at Apple, not with them. This only compounded the damage being done by the daily attacks of bloggers and journalists. Apple came through it just fine, of course — but only after weeks of suffering at the hands of the funny people.

I started thinking about this more when I saw this parody done by Conan O’Brien after the iPad 2 launch. At a time when Apple was having a high point, the Conan crew was clearly looking to capitalize with a good Apple-related joke. Looking for an entry point, they bypassed the product itself — and instead focused on Apple’s launch video.

It was an easy target.

I’ve droned on about these videos for many consecutive launches now. They’re formulaic, clichéd and feel uncomfortably like a cult indoctrination film. And obviously they provide excellent fodder for comedy.

This is hardly a crisis. Apple can easily go on churning out new versions of the same video, product after product. But the jokes rub in the fact that they could do so much better.

In the old days, it wasn’t just Jony Ive and friends. They brought in some celebrities to gush about how the technology would change their world. Who knows what other types of videos they could create if they just released the hounds.

I hold Apple to only one standard when it comes to launch videos: they should be every bit as cool as the product they launch.

I’ll cross my fingers for iPhone 5.