Posts Tagged: apple september 10


3
Sep 13

Decoding Apple press invitations

Those sly foxes … hiding colors inside circles like that …

Sometimes the level of scrutiny aimed at Apple by analysts, experts, bloggers and journalists has to make you laugh.

In recent years, some of the bigger laughs have come from the “clues” that people read into the invitations Apple sends out for its announcement events. Every word, shape and color has meaning to someone. I’m pretty sure there are clues hidden in the punctuation as well.

An oldie: those darn clues are hidden all over the joint

It’s even funnier that just a few hours after today’s announcement, following months of speculation about multiple color iPhones, the observers haven’t seen fit to call out the sledgehammer-like clues confirming the rumor — namely, multiple color circles and the word “bright.”

Could it be that it’s all just too obvious to mention? Perhaps. But that’s never stopped anyone before. Continue reading →