Posts Tagged: apple watch killer app


29
Jun 15

Apple Watch & the killer app crisis

I’ve been quiet about my Apple Watch since it arrived in mid-May.

I was trying to honor one of blogdom’s most important rules: never be the last of a thousand reviews.

Fortunately, I’ve found a loophole. This isn’t a review — it’s an observation.

Of all the opinions I’ve read, positive or negative, one comment pops up more than any other: Apple Watch doesn’t yet have a “killer app.”

The latest came just three days ago, when CNBC posed the question Is interest in the Apple Watch dissipating?. The article offers not a shred of evidence that indicates a lack of interest, but it does offer one quote from an analyst, “It’s not clear what the killer app is. It’s nice to get notifications, but it’s a nonessential product.”

Well, here’s the stark reality: The Apple Watch has no killer app. And it will never have a killer app.

But anyone who hinges the success of the device on the idea of a killer app is living far, far in the past.

If you need any proof, just look at the iPhone. We can all agree it started one of the biggest technology revolutions of our time. So … what’s the killer app? Continue reading →