Posts Tagged: google glass

May 13

Dueling philosophies: iWatch vs. Glass

Too often, those who try to explain Apple’s spectacular rise from the ashes fail to note the obvious.

First, there’s the company’s love of simplicity. (Hmm, someone should write a book about that one.)

Second, there’s the company’s love of humanity. That is, Apple has never created technology for technology’s sake. It creates technology that strikes a chord with human beings.

That’s why Apple’s marketing typically focuses more on humanity and less on technology. And that’s why Apple has succeeded in disrupting multiple product categories on a global scale.

This is something to keep in mind as we ponder the looming revolution: wearable technology. Continue reading →