Posts Tagged: intel inside


30
Jun 17

Steve Jobs and the missing “Intel Inside” sticker

Maybe I have a bad attitude.

I’d be quite content if I never again heard the Intel “bong” at the end of every PC ad.

I’d also be terminally depressed if I had to look at a gaudy Intel Inside sticker every time I opened my MacBook.

I get that Intel Inside is one of the most successful marketing campaigns in business history. It’s just that after 36 years, that logo starts to feel more like a pollutant than an advertising device.

Thankfully, Macs have remained 100% free of Intel branding since Apple adopted its processors way back in 2006.

We have Steve Jobs’s sensibilities to thank for this. But how it all happened is a fun little story.

First—a little background for those who might have forgotten. Continue reading →