Posts Tagged: iphone 5C


18
Feb 14

Apple’s adventures in plastic

Many Apple-bashers find it easy to explain the company’s historic success: “it’s just marketing.”

To them, Apple products are overpriced and uninventive, but damn, those guys sure know how to sell.

Fortunately, from time to time Apple proves this theory to be as brain-dead as it sounds. It launches a product with a major ad campaign — and it’s not a hit.

Case in point: iPhone 5c.

Marketing has always played a big role in Apple’s successes, but — for any company — it all starts with a great product. Advertising can add momentum and generate buzz, but it can’t turn a bad product into a sensation.

So what’s happened with iPhone 5c? Now that we’ve lived with it long enough, we can probably draw a few conclusions. Continue reading →


11
Sep 13

About that little Apple event…

Now that the iPhone 5s/5c event is behind us, we can get down to what’s really important — the whining and complaining about what Apple did wrong.

Okay, I’ll try to keep that to a minimum. I actually think the new iPhones are impressive. But every Apple event provides lots of new conversation fodder, and this one is no exception. So here are my thoughts on yesterday’s festivities. I’ll look forward to hearing yours.

The surprises. Oh right. There weren’t any. Though Apple did fill in a lot of the details, the broad strokes had leaked well in advance of the event: the product names, the fingerprint sensor and the colors. Many don’t realize how extremely important the element of surprise has been in building the modern Apple — and how it’s generated countless millions of dollars’ worth of free publicity around the world for every product launch. Apple has always had zero tolerance for anyone violating the secrecy rules inside the company or any of its vendors, but its size makes that difficult today. Too bad, because from a PR and buzz standpoint, the leaks cause real damage. The good news is: leaks or no leaks, the new iPhone features should appeal to a great many people. Continue reading →


3
Sep 13

Decoding Apple press invitations

Those sly foxes … hiding colors inside circles like that …

Sometimes the level of scrutiny aimed at Apple by analysts, experts, bloggers and journalists has to make you laugh.

In recent years, some of the bigger laughs have come from the “clues” that people read into the invitations Apple sends out for its announcement events. Every word, shape and color has meaning to someone. I’m pretty sure there are clues hidden in the punctuation as well.

An oldie: those darn clues are hidden all over the joint

It’s even funnier that just a few hours after today’s announcement, following months of speculation about multiple color iPhones, the observers haven’t seen fit to call out the sledgehammer-like clues confirming the rumor — namely, multiple color circles and the word “bright.”

Could it be that it’s all just too obvious to mention? Perhaps. But that’s never stopped anyone before. Continue reading →