Posts Tagged: iphone 6


11
Sep 15

Apple’s pre-holiday festival of stuff: afterthoughts

Screen Shot 2015-09-11 at 12.40.38 AMThe pre-holiday Apple event was only part of a much larger drama that’s been played out many times before.

First came the rumors. Then came leaks with substance. Then came the presentation — less surprising because of the leaks — which disappointed Wall Street and dropped the AAPL stock price. Then came a frenzy of articles pro and con, followed by a day-after bump in AAPL stock when Wall Street (momentarily) came to its senses.

What else could there possibly be to talk about? I’m sure we can think of something…

Adjective Overload

A frequent complaint of Apple event critics is the excessive use of hyperbole. Hard to argue this. Then again, when one unveils brand-new products, hyper-adjectives are just too tempting for mortal men. That’s how we humans show enthusiasm. Continue reading →


11
Sep 14

The iPhone/Watch event: errant observations

The iPhone/Watch news has been pretty well dissected at this point. But hey, there are always a few more nooks and crannies to explore. Here are my not-so-quick reactions.

Death by streaming

I spent the first 45 minutes in agony. I get why the streaming failed so miserably now — but for it to happen at this historical moment is truly unforgivable. A hundred lashes for those responsible.

Opening video

A+ for imaginative use of typography. C- for droning on with self-importance. This video would have been a nice opening for a WWDC, paying tribute to developers who think differently and change the world for the better. I just get squirmy when Apple heaps this kind of praise upon itself. Though I’m not a fan of the “people around the world using our stuff” ads and videos we’ve seen from Apple lately, something like that would have been far more suitable as a setup leading to the unveiling of new empowering devices. Continue reading →


29
Aug 14

iPhone and iWatch: a dual debut?

In a re/code article on Wednesday, John Paczkowski stated with conviction that iWatch will make its debut on September 9th, along with the new iPhone(s).

Within a day, there were a hundred stories reporting that bit of news — either citing John as the source or simply presenting it as fact. Computerworld actually ran the headline Apple makes Sept. 9 event official, hints at more than iPhone 6. Uh … not really. All Apple did was send out an invitation.

Now I happen to have a lot of respect for John, and he may well be right. Still, one can’t help but marvel at how quickly unverified stories spread.

Whether it’s true or not, this isn’t the kind of decision Apple makes lightly. It’s fun to imagine the two sides of the debate — do we launch these products in two separate events or combine them into one?

Since I wasn’t invited to the meeting, I’ll have this debate with myself. Continue reading →


7
May 13

The iPod-ization of iPhone

It happened to iPod — time for iPhone to get the family treatment?

For months, we’ve heard that Apple isn’t the innovator it used to be.

iPhone has fallen behind. Samsung is now the real innovator. iPhone 5S is an also-ran before it’s even launched.

Of course, Apple’s “problems” are more perception than reality. But perceptions do fuel momentum, and the negative buzz about Apple has been (a) tarnishing the brand and (b) driving the stock price lower. So what’s Apple to do? Will we really have to wait until 2014 to see a major upgrade to iPhone?

We can’t predict the future. However, we all know the past — and you’ll find some important clues there.

Back when the very first iPhone was about to launch, it was assumed by many inside Apple that iPhone would follow the path of iPod before it. The first year or two would be devoted to evolving and perfecting the device — and then the iPhone line would be expanded to address various types of customers.

iPod’s biggest years came after it had expanded into a family of products. Continue reading →


4
Apr 13

iPhone naming: when simple gets complicated

When Apple introduced the iPad 3 as “the new iPad” — dropping its number altogether — it gave Apple watchers something new to ponder.

Would the coming iPhone 5 simply be “the new iPhone”? Would Apple’s naming convention finally be applied equally across all product lines?

The answer, we soon discovered, was “no.” The new iPhone stubbornly held onto its number — even though iPod, iPad, iMac, Mac Pro, MacBook Air and MacBook Pro were living in a world where numbers had become excess baggage.

There was good reason, of course.

iPhone is sold differently. Since two previous models are still available when a new model is launched, the number is needed to distinguish one from the other. Consider it a necessary evil.

But once you accept that iPhone models can’t live without a model identifier, the question becomes: what should that identifier be? Continue reading →