Posts Tagged: iphone 6s plus


16
Sep 15

Addendum to the iPhone “S” argument

dice-6Earlier this week, I expressed a distinct lack of love for the S-naming that Apple has applied to iPhone every other year.

My point was that by choosing this path, Apple has actually trained the world to believe S years are “off-years” that feature only minor innovations. This, when some of iPhone’s biggest advances have actually arrived in the S models.

As Exhibit A in my argument, I now submit yesterday’s BuzzFeed article entitled 20 Minutes With Tim Cook. More accurately, I submit a single paragraph neatly tucked mid-article. Here, John Paczkowski illustrates two reasons why Apple’s S naming is a bad idea (though he did so unintentionally): Continue reading →