Hail Microsoft, the King of PCs.
It’s easy to understand why the company clings to its “PCs forever” strategy, even after every major Windows PC maker has suffered slumping sales due to the tablet revolution.
It’s actually a form of corporate addiction. When you’ve built a huge global powerhouse based on one strategy, it’s hard to stop.
When trouble brews, the reaction can be reflexive: “let’s go with our strength.”
So now, in its three new ads for the Surface tablet, Microsoft once again goes with its “strength.”
While it previously fell short by comparing Surface to the iPad, it tries again by comparing Surface to the MacBook Air.
Because, as we all know, what the world really wants is a tablet that feels like a PC. Complete with keyboard and Office software. Continue reading →