Posts Tagged: radio shack


10
Feb 15

Radio Shack proves an ancient advertising truth

Not many stores find a way to die slowly, painfully and publicly, but Radio Shack did an excellent job of it.

A year ago, it ran one of the best commercials on the Super Bowl. (Above.) Last week, it celebrated the ad’s one-year anniversary by declaring bankruptcy.

The commercial was easy to love — honest, fun and self-deprecating. It acknowledged what we all knew to be true: Radio Shack seemed mired in the 80s and it was high time for a makeover.

Now it’s time to lock the doors.

Hmm. Does this mean great creative actually failed? Nope. Rather, it revalidated one of marketing’s most ancient principles: nothing kills a bad product like great advertising. Continue reading →