Posts Tagged: sergio zyman


5
Dec 13

JCPenney: forward to the past!

JCP has apparently taken down links to this spot. Click here to view on iSpot.tv.

Recently, I saw the above ad for JCPenney — the launch of its big new holiday campaign. Just days later, I saw an article entitled JCPenny On An Express Train To Oblivion.

That headline pretty well summed up my reaction to the commercial. It also got me thinking about JCP’s current course in context of its history.

So, for you marketing enthusiasts, here’s my JCP story. It’s loaded with the things we love about this business: drama, crushed dreams, out-of-control egos and unintentional comedy. Continue reading →