Posts Tagged: xps 12

Nov 12

Creating buzz, Dell-style

John Gruber’s description of the new Dell XPS 12 was pretty darn good:

“It looks like a broken chair.”

Truth is, it also looks like a broken ad campaign. Not quite sure where to start with this one.

The headline of this poster is a tweet from one Christopher P. Boyd: “The Dell XPS 12 looks like a MacBook Air merged with an iPad.” This is funny in two ways.

First, that’s more like a product brief than a great quote. Second, who the hell is Christopher P. Boyd?

Turns out he’s a college kid with a blog containing one lone post and an About Page filled with WordPress placeholder text. Continue reading →