Behind HAL: Apple’s last Super Bowl ad

Two days before Super Bowl LVIII, The New York Times reminded us that it‘s been forty years since Apple made advertising history with the 1984 Super Bowl ad introducing Macintosh. This year also marks a related milestone—it is the twenty-fifth anniversary of Apple’s last Super Bowl appearance, built around the menacing computer from 2001: A … Continue reading Behind HAL: Apple’s last Super Bowl ad