In a complicated world, there’s no more powerful force than simplicity. Insanely Simple shows how Steve Jobs’ passion for simplicity helped make Apple what it is today. More ▸


In The Observatory, I keep a watchful eye on technology and marketing — offering insights based on my many years as ad guy for Apple, NeXT, IBM, Intel, Dell and others. More ▸


Insanely Simple is also a road show. My keynote is designed to help organizations under-stand and leverage the power of simplicity — to stand out in a complicated world. More ▸


I leap at the opportunity to help companies wishing to leverage the power of simplicity. I take on projects involving branding, advertising and product naming. More ▸