Hello
You're entering a place where everything is kept very, very simple. This isn't out of disrespect for your intelligence, it's just a recognition of reality: complicated things make you sleepy, irritable and less likely to agree with me. You're only human.

The simple truth
Simplicity works wonders. It's satisfying, motivating and seductive. Every company talks about it, but few achieve it. I grew up working with the Masters of Simplicity: I learned to write under Jay Chiat and spent many years creating advertising for Steve Jobs. My job is to make things simple.

Here's the problem
For every person trying to simplify, there are ten people trying to muck things up. Fortunately, simplicity has a few secret weapons that help make it a fair fight: intelligence, creativity and perseverance.

What I do
People seem to call me for three reasons: brand strategy, naming/launching new products and creative for TV, print and web. The case studies on this site demonstrate the value of "applied simplicity" in all these areas. Take a look around.

Update 10.01.09
I am no longer affiliated with Enfatico, I have regained my sense of humor, and am once again available on a project basis. I am also talking it up on my new blog. Meet me over there.