Start your event
with a healthy dose
There isn’t an organization on earth that can’t be improved through the power of simplicity. All it takes is a little inspiration.
That’s something I personally got a lot of during my time working as Steve Jobs’ ad guy. For Steve, simplicity wasn’t just about products. It was an essential element of success throughout the company. It could be seen in hardware, software, internal processes, marketing, packaging, work environment, even the corporate org chart. Simplicity creates motivated employees, loyal customers, higher profits and ultimately greater profits. I’m a storyteller.
My keynote presentation reflects my personal experiences working in Steve Jobs’s world (both amusing and frightening!), and illuminates the business philosophies of other business leaders I’ve interviewed around the world. I show the audience how great leaders leverage the power of simplicity—and how any business can embrace the same principles.
I’ve now spoken at more than a hundred events focused on marketing, management and innovation. I’ve done keynotes for companies as diverse as Ikea, Intel, Accenture, Nationwide Insurance, Oracle, Deloitte, Dell, Tourism Australia, Warner Home Entertainment and Humira. (See a more complete list at the bottom of this page.)
My interactions with people around the world have convince me of one thing: simplicity is a universal language. It’s the untapped potential that lies within every organization.
Current speaking topics
Creating ads for Steve Jobs was exciting, intense, scary, empowering and fun. Most important, it was a learning experience. I witnessed firsthand how the love of simplicity can create better products, fanatic customers, and more fulfilled employees.
In this talk, I shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
I’ve got plenty of fascinating behind-the-scenes stories to share, all of which support my thesis: Simplicity is the most powerful force in business—and it’s something that any person or company can put to work today.
Inside Apple Advertising
Apple has long been the gold standard for advertising creativity, quality and effectiveness. That’s because Steve Jobs was as uncompromising in his ads as he was in his products.
Here, I focus on some of Apple’s more famous advertising moments, taking the audience behind the scenes to understand the sometimes-crazy road from concept to air.
I share stories about strategies, creative development and product. If great marketing is your quest, it helps to hear how some great campaigns were born.
Working the Steve Jobs Way
Steve was as advertised—difficult and sometimes brutal—but he was also one of the most effective business leaders in history.
It was a mix of talent and personality that allowed him to lead Apple from the brink of extinction to unimaginable success.
In this talk, I take a closer look at Steve’s management style, illuminating principles that anyone can adopt to motivate employees, make better products and streamline complicated companies.
Branding the Steve Jobs Way
Steve Jobs believed that Apple’s most important asset was its brand.
He demanded that every product, every ad and every decision serve to enhance the brand. He knew that this was the key to attracting customers and keeping them loyal.
This talk focuses on how to build an amazing brand, Steve Jobs-style—how to focus, align the workforce, shun complexity and create a brand that only becomes more profitable over time.
Recent keynotes: World Intelligent Manufacturing Summit (Nanjing, China), Calik Denim (Amsterdam), Jahia Software (Paris), Trove Conference (Ann Arbor, MI), Branding Symposium (The Maldives), Philip Morris (Lausanne, Switzerland), KCCI Forum (Jeju, South Korea), Tigo Convention (Guatemala), Schibsted NEXT (Madrid), Westpac Bank (Sydney), Electronic Arts (Redwood City, CA), U.S. Treasury (Washington, DC), iStrategy (London, Sydney, Miami), BBVA (Madrid), TEDx (NY), Dell (Round Rock, TX), University of Arizona (Tucson, AZ), American Advertising Federation (Madison, WI), Telenor (Copenhagen), Costa Coffee (London), P&G (Panama City), Nationwide Insurance (Columbus, OH), CIO Connect (London), ANZ Bank (Sydney, Melbourne, Perth, Brisbane, Adelaide), University of Technology (Sydney), Humira (San Diego), Intel Corp. (Santa Clara, CA), Design Day (Oslo), Fund Forum Asia (Hong Kong), Eurofinance (Dublin), Nordic Business Forum (Helsinki), World Strategy Forum (Seoul), Oracle (Bogota), Entrepreneurs Day (Guadalajara, Mexico), Warner Home Entertainment (London), Bank of Melbourne (Melbourne), Super Return Asia (Hong Kong), Law Society of Scotland (Edinburgh), Brazil’s Customer Festival (Sao Paulo), Lattelecom (Riga, Latvia), SparkLabs Conference (Seoul), StepStone (Berlin), NASSCOM (Mumbai), Super Content Marketing (Stockholm), Innovation & Disruption Conference (London), Performance Marketing Insights (Berlin), SLASSCOM (Colombo, Sri Lanka), IKEA (Älmhult, Sweden), Deakin University Business School (Melbourne), GeneXus (Montevideo, Uruguay), Colt Technology (Amsterdam), Marketing Trends (Asunción, Paraguay), Expo Business (Bogota), Accenture (Chicago), Marketing Summit (Guatemala City), GS1 (Mexico City), Management & Business Summit (Madrid), Dialog Conference (Stockholm), Otsuka (Princeton, NJ), Simon (Madrid), World Business Forum (Bogota, Sydney, Milan), Booking.com (Amsterdam), Brand Week (Istanbul), Delotte (New York City), Tourism Australia (Sydney), Congress of Marketing (Montevideo, Uruguay), Mexican Insurance Association (Mexico City), CMO Japan (Tokyo), Entrepreneurs Week (Mexico City), BOLD Conference (Vilnius, Lithuania), Metro (Istanbul), Innovations Kongress (Klagenfurt, Austria).