MY BRIEF BIO
Spawned in Detroit. Went to college. Tried to make it as a drummer. Didn’t. Flipped burgers on the Jersey shore. Became a bank teller. Moved up to file clerk at LA ad agency. Took a copywriting course. Moved to NY. Mooched off girlfriend while searching for work. Landed first copywriting job: Smirnoff Vodka. Landed second copywriting job: fired in four weeks. Found my niche in tech advertising. Toiled as Steve Jobs’ ad guy for 12 years. Wrote a NY Times Bestseller. Became international speaker. Wrote a second book. Did even more speaking. Pretty darn happy with life. But … still kinda wish the drumming thing panned out.
MY ADVERTISING PAST
Recent keynotes: Disney Entertainment Television (Los Angeles), JustEat (London), Digital Agenda Summit (Nicosia, Cyprus), Allianz (Marbella, Spain & Munich), Guardant (Redwood City, CA), Criteo (New York), Deep Mind (London), Duracell (London), Global Inspiring Forum (Kyiv, Ukraine), L’Oreal (Levallois-Perret, France), VMware (Mexico City), Clarity Benefit Solutions (New Jersey), EXMA (Quito, Ecuador), Marketing 2020 (Guayaquil, Ecuador), Sabre (Barcelona), E-Commerce Forum (Dammam, Saudi Arabia), Euler Hermes (Paris), MHP & Phillip Morris (Kyiv, Ukraine), Sabre (Santa Barbara, CA), Marketing Conference (Santo Domingo, Dominican Republic), BNP Paribas (Paris), Herbert Smith Freehills (Sydney, Melbourne & Brisbane, Australia), Dialog Conference (Stromstad, Sweden), EXMA (Colombia, Bolivia and Panama), FinTrust (Greenville, SC), American Marketing Assoc. (Kalamazoo, MI), American Advertising Federation (Greenville, SC, Baton Rouge, LA & Des Moines, IA), University of Washington (Seattle), World Intelligent Manufacturing Summit (Nanjing, China), Calik Denim (Amsterdam), Jahia Software (Paris), Trove Conference (Ann Arbor, MI), Branding Symposium (The Maldives), Philip Morris (Lausanne, Switzerland), KCCI Forum (Jeju, South Korea), Tigo Convention (Guatemala), Schibsted NEXT (Madrid), Westpac Bank (Sydney), Electronic Arts (Redwood City, CA), U.S. Treasury (Washington, DC), iStrategy (London, Sydney, Miami), BBVA (Madrid), TEDx (NY), Dell (Round Rock, TX), University of Arizona (Tucson, AZ), American Advertising Federation (Madison, WI), Telenor (Copenhagen), Costa Coffee (London), P&G (Panama City), Nationwide Insurance (Columbus, OH), CIO Connect (London), ANZ Bank (Sydney, Melbourne, Perth, Brisbane, Adelaide), University of Technology (Sydney), Humira (San Diego), Intel Corp. (Santa Clara, CA), Design Day (Oslo), Fund Forum Asia (Hong Kong), Eurofinance (Dublin), Nordic Business Forum (Helsinki), World Strategy Forum (Seoul), Oracle (Bogota), Entrepreneurs Day (Guadalajara, Mexico), Warner Home Entertainment (London), Bank of Melbourne (Melbourne), Super Return Asia (Hong Kong), Law Society of Scotland (Edinburgh), Brazil’s Customer Festival (Sao Paulo), Lattelecom (Riga, Latvia), SparkLabs Conference (Seoul), StepStone (Berlin), NASSCOM (Mumbai), Super Content Marketing (Stockholm), Innovation & Disruption Conference (London), Performance Marketing Insights (Berlin), SLASSCOM (Colombo, Sri Lanka), IKEA (Älmhult, Sweden), Deakin University Business School (Melbourne), GeneXus (Montevideo, Uruguay), Colt Technology (Amsterdam), Marketing Trends (Asunción, Paraguay), Expo Business (Bogota), Accenture (Chicago), Marketing Summit (Guatemala City), GS1 (Mexico City), Management & Business Summit (Madrid), Dialog Conference (Stockholm), Otsuka (Princeton, NJ), Simon (Madrid), World Business Forum (Bogota, Sydney, Milan), Booking.com (Amsterdam), Brand Week (Istanbul), Delotte (New York City), Tourism Australia (Sydney), Congress of Marketing (Montevideo, Uruguay), Mexican Insurance Association (Mexico City), CMO Japan (Tokyo), Entrepreneurs Week (Mexico City), BOLD Conference (Vilnius, Lithuania), Metro (Istanbul), Innovations Kongress (Klagenfurt, Austria).
Has Apple lost its simplicity?
One on One: Ken Segall, the Man Who Put the “i” in iMac
The New York Times
Simplicity was Apple’s ultimate competitive weapon
Financial Times Sri Lanka