Find your road to simple

Inspired by my 12 years working with Steve Jobs (with NeXT and Apple), I’ve written two books on the power of simplicity.

Insanely Simple focuses on Steve Jobs’s love of simplicity, how he built it into Apple’s DNA, and how his obsession with simplicity helped turn Apple into the most valuable company on earth. It also has many behind-the-scenes stories from the wild world of Steve.

Think Simple expands the scope of my own obsession with simplicity. It’s the result of my interviews with more than 40 business leaders in different industries around the world—filled with ideas for simplifying your own business or organization.

Take your pick!

Insanely Simple: The Obsession That Drives Apple’s Success
New York Times Best Seller

The world has never seen a success story quite like Apple’s. Facing bankruptcy in 1997, Apple became the world’s most valuable company just 14 years later. It’s a story of great vision, design, engineering and marketing. But Apple had one important advantage that tied all of these things together—Steve Jobs’s love of simplicity. You can see it in the way the company organizes, innovates, markets and communicates. As Steve himself once put it, simplicity “can move mountains.”

Think Simple is based on my 12 years’ experience working with Steve Jobs as his ad agency creative director, spanning NeXT and Apple. I talk about Steve’s way of using simplicity as a competitive weapon, besting other companies who (at the time) had far bigger resources to draw upon.

Though you’re not likely to create the next Apple, the principles that drove Steve can certainly be embraced by any person, in any organization—and used to build extraordinary success.

Free chapter. Buy at Amazon.


Think Simple: How Great Leaders Defeat Complexity

My first book, Insanely Simple, focused on Steve Jobs and Apple—and how Steve’s love of simplicity changed the way Apple innovated, marketed, sold at retail and even organized itself.

As a speaker, I am often asked, “Do you have any real-world suggestions for making an organization simpler?”

Think Simple is my way of answering that question. It ’s the result of my interviews with over 40 business leaders in different industries around the world. In this book, these leaders explain why they place such high value on simplicity, and how they instill it into their companies. You’ll hear valuable ideas for simplification from the leaders and founders of  Whole Foods, The Container Store, Ben & Jerry’s,  and many more.

Free chapter. Buy at Amazon.