The relentless march of time has claimed another of humankind’s truly good people. Rest in peace, Jane Goodall.

To the benefit of all, Jane devoted her life to “inspiring a more harmonious, sustainable relationship between people, animals and the natural world.” (—Jane Goodall Institute)

She also did something far, far less significant, and for that Steve Jobs was thankful. She agreed to be part of our Think different campaign for Apple in 1998. Not for money, mind you—but she got something nice out of the deal. (Read on.)

For those whose memory of Think different might be a bit hazy, here’s a brief refresher.