My bubble has officially been burst.
Though I’ve had issues with iPhone naming for years, I’ve always assumed there was an underlying strategy, enigmatic as it might be.
Apparently I was giving Apple too much credit.
When Phil Schiller sat down with Engadget recently, he casually confessed that the S and the R have no real meaning. They’re just letters.
This news doesn’t exactly collapse the space-time continuum. However, it does rattle my personal belief system. Let me explain—Continue reading…