Damn, HomePod mini looked pretty great in Apple’s unveiling last week.
They had me from the first image where it sat elegantly on the side table. Simple. Clean. Not a cord in sight!
It was my ultimate music-player-intelligent-assistant fantasy come true. A gorgeous device I could put absolutely anywhere.
Until it wasn’t.
Silly me. I made the unforgivable error of believing my eyes. At the very end of that scene, for just the briefest moment, came a glimpse of a cord trailing away from mini.
From there, Apple took us on a winding path visually, with the vast majority of shots showing a “cordless” HomePod mini. A casual viewer could be forgiven for drawing the wrong conclusion.
Out of curiosity, I went back for a re-viewing.
Somewhere in an alternate universe, Tim Cook is busy rehearsing his September 10th event.
He’s nervous. He’s about to do something incredibly bold. Maybe even crazy.
Going through his show, he pauses when he gets to the iPhone branding slide, imagining how the audience’s collective jaw will drop.
Despite the rumors, there is no number 11. There’s no X, R, S, SE, Plus or Max in sight. And that’s just the tip of this boldness iceberg.
Alternate Tim takes a deep breath, then drops the bomb.
“Our new iPhones are so new, so totally amazing, so far beyond any iPhone we’ve made before, we’re not even calling them iPhones anymore,” he says. “Meet the new Apple Phones.”
After a 21-year run, the i is finally dead.
Help. I feel queasy. I visited apple.com and did something I deeply regret—I opened my eyes.
It’s half disappointment and half disbelief. How does the company that wrote the book on website simplicity unleash a home page that’s so amateurishly busy?
For those who celebrate Apple’s illustrious history as a world leader in design, creativity and smart marketing—it’s a shocker.
That’s because it stands in stark contrast to the website principles enforced by Steve Jobs.
My bubble has officially been burst.
Though I’ve had issues with iPhone naming for years, I’ve always assumed there was an underlying strategy, enigmatic as it might be.
Apparently I was giving Apple too much credit.
When Phil Schiller sat down with Engadget recently, he casually confessed that the S and the R have no real meaning. They’re just letters.
This news doesn’t exactly collapse the space-time continuum. However, it does rattle my personal belief system. Let me explain—Continue reading…
Ah, the endless quest for new iPhone features. Last week, we learned of the looming possibility of curved screens and Touchless Control.
Of course it’s silly to analyze features that are years away, if they ever come to exist at all. But what kind of technology enthusiasts would we be if we didn’t talk about our hopes, dreams and fears? This is far cheaper than professional counseling.
It can often be useful to put new ideas in context of old ones.
Curved glass? Yeah, okay. I trust Apple when it comes to hardware design. Touchless Control? Sorry to say, I’m trusting Apple a bit less in the area of usability these days.
The idea of Touchless Control sparked a few neurons that had been tucked away in the rarely-visited iPod section of my brain.Continue reading…