In the ad biz, we love to celebrate the best of the best.
What about the other ads? The not-so-fresh. The ones we see every day. Those that boldly go where everyone has been before. Don’t they deserve a little attention too?
Sadly, we can’t examine them all. So, in the interest of time, descend with me now into one small corner of this dark world: a place where animals do the selling.
Animal characters have existed since the dawn of advertising. At the risk of oversimplifying, these ads get produced because (a) the goal is winning people’s hearts, (b) people have a heart for animals, and (c) … logic!
In addition, animal characters come with excellent perks. They don’t need to be coddled on the set, they don’t squeeze you at contract time and they can’t be charged with unsavory crimes off-camera.