Uh-oh. I sense a disturbance in the Force.
iPhone 7 is coming. And if the rumors are true, the logic of iPhone naming will be soon be stress-tested.
Before we dig in, it’s important to note that the name of the new device is unconfirmed at this point. We have only an assumption based on iPhone naming history.
But that history is actually the problem.
According to the Sacred Scrolls, the iPhone model number only changes when the device gets a redesign. Yet the leaks indicate that iPhone 7 will be more of a “6SS” than a 7. That is, the only changes to the previous model will be internal.
The big rethink apparently arrives in 2017.
If Apple now unveils an iPhone 7, does this mean we’ll skip 7S next year and go directly to iPhone 8? Or will a 7S represent the next great rethink? The bigger question is: are we doomed to wander forever in a sea of letters and numbers representing varying degrees of newness?
If you’re starting to think this conversation is silly, I’m with you 100%. It’s silly because this whole S business was never necessary in the first place. In fact, it’s actually worked against Apple’s best interests.
To better appreciate this self-inflicted wound, let’s do a little forensic work. More ▸